5 Tips for Implementing a Successful Chatbot
September 1, 2016 at 9:31 am

Back in April, Facebook announced that retailers would now be able to use its Messenger app to sell directly to consumers in a chat window. Some of the first brands that jumped on this opportunity included and Spring. Now, more brands are using artificial intelligence (AI) as a selling and communication platform. AI (e.g.,…

WWTT? Dirty Lemon Detox Texts
July 21, 2016 at 3:51 am

In this episode of "What Were They Thinking?" Total Retail's Caitlin Sullivan joins Melissa again, this time to take a look at Dirty Lemon's unique mobile messaging and ordering process for its line of detox beverages. And if you've come across a marketing campaign, whether it good, bad, or just plain confusing, drop Melissa a line and she might include it in an upcoming episode of "What Were They Thinking?"

8 Ways to Woo Mobile Shoppers With Summertime Sales
April 22, 2016 at 10:10 am

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…

Why Text Messaging is Relevant for Retailers
April 4, 2016 at 11:57 am

At a time when many retailers remain unsure about how to leverage smartphones for other aspects of their business, text messaging continues to evolve with new uses and opportunities being deployed in-store and beyond. Sure, other mobile apps and device uses have received a lot of attention, but there are several reasons why text messaging…

SMS: A Growing Key to Retailer-Consumer Relationships
March 29, 2016 at 10:09 am

Before diving into this article, take a moment to examine your surroundings. Readers will find themselves in slightly different places, but more likely than not a mobile phone is within your immediate reach — you may even be reading this article on a phone. According to Pew Research, at least 90 percent of U.S. adults…

5 Tips for Using Text Messages to Engage Holiday Shoppers
December 7, 2015 at 10:58 am

The holidays are a feverish time of year for shoppers and retailers alike, and there’s more competition than ever for consumers’ attention. That’s why retailers must market smarter, not harder. Yet many are missing a vital opportunity to attract and engage shoppers. Research shows that 78 percent of people are more likely to visit a…

‘Mobile Black Friday’ Coming Your Way Soon
November 20, 2015 at 11:14 am

The crazy-busy day we know as Black Friday is fast-becoming “Mobile Black Friday,” and retailers need to take heed. With the amount of shopping done by mobile continuing to skyrocket, it’s now more imperative than ever that retailers have a mobile strategy for the holiday season. Consider for a moment the amount of Black Friday…

Wal-Mart Launches In-Store SMS Customer Support
September 22, 2015 at 10:58 am

Wal-Mart has launched Wal-Mart Simple Text, a text messaging-based assistant for shopping at the retailer's stores. You simply text “hi” to 415-214-8445, thanks to Twilio, and you’re ready to ask Wal-Mart about the item(s) you’re interested in.

Want it? Text it!
September 15, 2015 at 7:28 pm

Retailers that want to up the ante on exceptional customer service and personalization for their shoppers need to get their thumbs ready. "Text to Buy" is the latest shopping model to capture the attention of the retail industry. Leading brands and retailers have already bolstered their mobile shopping experience with this brilliant yet simple solution, allowing shoppers to send a text of what they want and when they want it. An associate confirms the order, and it’s on its way. Voila! A simple, human way to connect.