SMS

Vera Bradley Uses Text Messaging to Improve Customer Service
January 28, 2019 at 10:57 am

Women's handbag and accessories brand Vera Bradley recently opened a new line of communication with its customers: text messaging. The company is using text messaging to provide speedier and more personalized customer service. Prior to implementing the contact-center solution that enabled texting, Vera Bradley recognized its customers might be trying to send text messages to…

How a Mobile App, Push Notifications Help City Gear Retain Customers
January 14, 2019 at 8:08 am

In episode 178 of Total Retail Talks, Chris Brigham, director of omnichannel, and Michael Wheeler, omnichannel sales analyst, both of City Gear, discuss the urban footwear and apparel retailer's use of its mobile app to generate customer loyalty. In addition, Brigham and Wheeler share how City Gear's use of mobile push notifications has helped to drive…

Walmart Launches Text-Based, Members-Only Shopping Service
June 1, 2018 at 11:46 am

Walmart is rolling out a new service, through its Store No. 8 incubator, where shoppers can order items via text message. Known as Jetblack, the platform has quietly been in beta mode in the New York area. It will now be opened up to more applicants in New York who wish to become members, before expanding…

How Rainbow Shops is Using SMS to Grow its Audience
May 10, 2018 at 3:02 pm

In this special edition of Total Retail Talks, David Cost, vice president of e-commerce and digital marketing at Rainbow Shops, shares how the women's apparel retailer has used SMS to grow its audience and generate customer loyalty. Cost was a speaker on Total Retail's recent webinar, The Roles of SMS and Email in an Omnichannel…

5 New Year’s Resolutions for the Retail Industry
January 15, 2018 at 10:21 pm

Last year marked significant change for the retail industry. We witnessed age-old retailers going bankrupt and names like Alexa surge in popularity. Amidst the turmoil, disruptors like Wal-Mart and Amazon.com dominated investment in emerging technologies, like voice-based ordering and robotics, and completed strategic acquisitions to expand into new markets. In 2018, we expect to see faster change and greater disruption.…

A Message for Retailers: Start Texting Today for Relevancy Tomorrow
December 14, 2016 at 11:47 am

Many people are afraid of change, and the same is true of many companies. After all, staying consistent is a key component of creating a successful brand image, and as the old saying goes, "don’t fix what’s not broken." Unfortunately from this perspective, the same doesn’t hold true of technological disruption. In fact, it’s quite…

5 Tips for Implementing a Successful Chatbot
September 1, 2016 at 9:31 am

Back in April, Facebook announced that retailers would now be able to use its Messenger app to sell directly to consumers in a chat window. Some of the first brands that jumped on this opportunity included 1-800-Flowers.com and Spring. Now, more brands are using artificial intelligence (AI) as a selling and communication platform. AI (e.g.,…

8 Ways to Woo Mobile Shoppers With Summertime Sales
April 22, 2016 at 10:10 am

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…