SMS

5 New Year’s Resolutions for the Retail Industry
January 15, 2018 at 10:21 pm

Last year marked significant change for the retail industry. We witnessed age-old retailers going bankrupt and names like Alexa surge in popularity. Amidst the turmoil, disruptors like Wal-Mart and Amazon.com dominated investment in emerging technologies, like voice-based ordering and robotics, and completed strategic acquisitions to expand into new markets. In 2018, we expect to see faster change and greater disruption.…

A Message for Retailers: Start Texting Today for Relevancy Tomorrow
December 14, 2016 at 11:47 am

Many people are afraid of change, and the same is true of many companies. After all, staying consistent is a key component of creating a successful brand image, and as the old saying goes, "don’t fix what’s not broken." Unfortunately from this perspective, the same doesn’t hold true of technological disruption. In fact, it’s quite…

5 Tips for Implementing a Successful Chatbot
September 1, 2016 at 9:31 am

Back in April, Facebook announced that retailers would now be able to use its Messenger app to sell directly to consumers in a chat window. Some of the first brands that jumped on this opportunity included 1-800-Flowers.com and Spring. Now, more brands are using artificial intelligence (AI) as a selling and communication platform. AI (e.g.,…

8 Ways to Woo Mobile Shoppers With Summertime Sales
April 22, 2016 at 10:10 am

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…

Why Text Messaging is Relevant for Retailers
April 4, 2016 at 11:57 am

At a time when many retailers remain unsure about how to leverage smartphones for other aspects of their business, text messaging continues to evolve with new uses and opportunities being deployed in-store and beyond. Sure, other mobile apps and device uses have received a lot of attention, but there are several reasons why text messaging…

SMS: A Growing Key to Retailer-Consumer Relationships
March 29, 2016 at 10:09 am

Before diving into this article, take a moment to examine your surroundings. Readers will find themselves in slightly different places, but more likely than not a mobile phone is within your immediate reach — you may even be reading this article on a phone. According to Pew Research, at least 90 percent of U.S. adults…

5 Tips for Using Text Messages to Engage Holiday Shoppers
December 7, 2015 at 10:58 am

The holidays are a feverish time of year for shoppers and retailers alike, and there’s more competition than ever for consumers’ attention. That’s why retailers must market smarter, not harder. Yet many are missing a vital opportunity to attract and engage shoppers. Research shows that 78 percent of people are more likely to visit a…

‘Mobile Black Friday’ Coming Your Way Soon
November 20, 2015 at 11:14 am

The crazy-busy day we know as Black Friday is fast-becoming “Mobile Black Friday,” and retailers need to take heed. With the amount of shopping done by mobile continuing to skyrocket, it’s now more imperative than ever that retailers have a mobile strategy for the holiday season. Consider for a moment the amount of Black Friday…