Site Search
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jay Hinman, vice president of marketing at Lily AI, the product attribution management platform for e-commerce retailers. Listen in as Hinman discusses Lily AI's technology solutions for retailers (0:58), his professional background in marketing (2:24), and the challenges that retailers face in delivering greatโฆ
A myriad of factors can contribute to an online shopper receiving a poor site search result. This can be true even if the retailerโs product catalog includes what the shopper wants. The most common issue leading to poor site search results โ and subsequently poor customer experiences โ is limited product attributes (e.g., size, color,โฆ
Letโs say you go to your favorite fashion and apparel website and type your usual search term for whichever specific item youโre looking for in the search bar. What do you typically find? Are the results relevant? Or are they a swing and a miss? More often than not, shoppers are having trouble finding exactlyโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss how artificial intelligence (AI) and machine learning can improve consumersโ site search experiences. This topic is explored in Total Retail and Lily AIโs latest research report, "Searching for Higher On-Site Conversion Rates? Why AI and Predictive Intelligence is the Answerโฆ
Download this informative report to set your business up for future success by leveraging AI to power personalized shopping experiences for consumers.
Unique items are intriguing to consumers, especially collectors of rare pieces. Individuality can be a great selling point for shoppers, but retailers often struggle with effectively merchandising one-of-a-kind products on an e-commerce website. Sideshow, a popular seller of collectible art figures and prints related to comic books, superhero films, literature and other hot topics inโฆ
Are you ready to hear an uncomfortable truth? Todayโs e-commerce search mechanisms are still firmly based on technical concepts developed over 20 years ago. They often leave consumers frustrated and unengaged, resulting in churn or missed sales opportunities. Facets and search bars are static mechanisms that reflect a technical search engine perspective. Recent personalization technologyโฆ
Imagine this scenario: After scouring a secondhand shop for what seems like an eternity, you finally find the perfect pair of brand-name jeans with tags still on them for only $20. For some shoppers, the thrill of discovering a hidden gem in a thrift store is more rewarding than a fast-fashion find โ and notโฆ
Having excellent site search is like breathing: it should be totally fluid without a second thought. The moment there's a hitch, however, youโll know immediately. People donโt remember or even think about how well a brandโs site search is working. Theyโre already reviewing the search results to find what they were looking for. But badโฆ
Adding an effective search function to your e-commerce website isn't a routine "check it off" task โ it's absolutely critical to your success. Online shoppers who use a search function are 1.8 times more likely to convert into a purchase, and 42 percent of those online shoppers begin their site visit by going to theโฆ