Site Search

Lily AI Exec on the Impact of Enriched Product Data for E-Commerce Businesses
August 3, 2022 at 5:51 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jay Hinman, vice president of marketing at Lily AI, the product attribution management platform for e-commerce retailers. Listen in as Hinman discusses Lily AI's technology solutions for retailers (0:58), his professional background in marketing (2:24), and the challenges that retailers face in delivering great…

Tips to Improve Site Search Performance
July 28, 2022 at 8:45 pm

A myriad of factors can contribute to an online shopper receiving a poor site search result. This can be true even if the retailer’s product catalog includes what the shopper wants. The most common issue leading to poor site search results — and subsequently poor customer experiences — is limited product attributes (e.g., size, color,…

Why Intent-Enabled Search is the Key to Converting High-Intent Shoppers
July 27, 2022 at 8:15 pm

Let’s say you go to your favorite fashion and apparel website and type your usual search term for whichever specific item you’re looking for in the search bar. What do you typically find? Are the results relevant? Or are they a swing and a miss? More often than not, shoppers are having trouble finding exactly…

How AI and Predictive Intelligence Can Improve Site Search Performance
July 21, 2022 at 5:07 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss how artificial intelligence (AI) and machine learning can improve consumers’ site search experiences. This topic is explored in Total Retail and Lily AI’s latest research report, "Searching for Higher On-Site Conversion Rates? Why AI and Predictive Intelligence is the Answer…

How Sideshow Creates a Shopper Experience as Unique as its Products
July 14, 2022 at 11:57 am

Unique items are intriguing to consumers, especially collectors of rare pieces. Individuality can be a great selling point for shoppers, but retailers often struggle with effectively merchandising one-of-a-kind products on an e-commerce website. Sideshow, a popular seller of collectible art figures and prints related to comic books, superhero films, literature and other hot topics in…

Overcoming the Problem of Online Product Search
May 24, 2022 at 11:45 am

Are you ready to hear an uncomfortable truth? Today’s e-commerce search mechanisms are still firmly based on technical concepts developed over 20 years ago. They often leave consumers frustrated and unengaged, resulting in churn or missed sales opportunities. Facets and search bars are static mechanisms that reflect a technical search engine perspective. Recent personalization technology…

3 Reasons Why Your Site Search is Costing You
April 18, 2022 at 5:06 pm

Having excellent site search is like breathing: it should be totally fluid without a second thought. The moment there's a hitch, however, you’ll know immediately. People don’t remember or even think about how well a brand’s site search is working. They’re already reviewing the search results to find what they were looking for. But bad…

How AI Search Impacts Merchandising
March 30, 2022 at 6:15 pm

Adding an effective search function to your e-commerce website isn't a routine "check it off" task — it's absolutely critical to your success. Online shoppers who use a search function are 1.8 times more likely to convert into a purchase, and 42 percent of those online shoppers begin their site visit by going to the…