Site Search

The search bar is commonly overlooked by website designers, retailers and marketers. This is troubling considering that it's often the first thing that visitors go to, especially if they have a specific item in mind. Therefore, it's extremely important that your search function makes a good first impression.

Our marketing experts will discuss key online and offline merchandising best practices and strategies.

PROBLEM: Thompson & Morgan (T&M), one of the largest seed and plant retailers in the U.K., was unhappy with its site search upon migrating to a new e-commerce platform.

This is the crucial time of year when most online retailers are doing everything they can to ensure their products get in front of holiday gift-giving shoppers. Both online and in-store, that means clever and stylish merchandising of products. And since a site's search function is what high-converting shoppers often use to find what they're looking for, using advanced site search tools for merchandising is a great way to promote your holiday products.