Search Engine Marketing

It’s easy to dismiss the data that’s gathered by your search engine optimization (SEO) team as having little value outside of developing your search strategy. However, search data can provide a treasure trove of insights to help retailers understand their market. During the height of the pandemic restrictions, for example, search behavior revealed a spike…

Unless you're hiding under a rock, you know that one of the most talked-about MarTech topics of late is the cookie-less future. As Google says goodbye to third-party cookies and Apple hones in on consumer opt-in strategies, marketers and advertisers must learn to create customized experiences by leveraging first-party data through new and existing methods.…

History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…

E-commerce is the fastest growing market in the retail industry. During the pandemic, we've seen a significant shift to digital from brick-and-mortar stores, which pushed retailers to improve their digital strategies. With this shift in consumer behavior, and more complex buyer funnels, pay-per-click (PPC) advertising is a must for any retailer trying to expand its…

The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…

For years, companies like Amazon.com and Google have been redefining customer expectations for shopping online, offering instant, personalized products tailored to their customers' wants and needs. The State of Search and Discovery report shows that strategically investing in search is not only vital for satisfying e-commerce customers, it's also pivotal for nontechnical users like product…

Even through the recent turbulent times, Google hasn't stood still. There have been a variety of innovations that address the changing needs of searchers and new ways to make search results even more relevant. Among the main changes, here are four important developments that retailers need to mobilize to get the most out of the…

To say that the COVID-19 pandemic has had massive consequences on the retail industry would be an incredible understatement. From bankruptcies to widespread contractions in operations, the retail industry has been at the center of the COVID-19 economic crisis since the beginning of the outbreak. And beyond just the operational difficulties they’ve had to face,…

Personalization is an emerging marketing strategy that really works. A recent Adobe survey found that return on investment from personalization is more than seven to one, with 66 percent of respondents indicating they will be increasing investment in personalization strategies over the next five years. While many advertisers have used personalization on their website or…

Although this is a holiday shopping season like no other, retailers should market with confidence knowing they have pre-holiday data to help them not only understand how consumers are likely to act, but how they’ll search. In order to keep up with the shifts in what shoppers search for online, fast-moving retail teams are quickly…