Product Photography

How to Handle Duplicate Listings on Amazon
March 28, 2016 at 12:15 pm

Have you ever searched for a product on Amazon.com and seen a result like this? As a marketer trying to increase sales on Amazon, this is incredibly frustrating. When one product is split into multiple listings, it harms sales, confuses customers, dilutes reviews, and decreases visibility in organic search rankings. This article tells you how…

Unique Vintage's New Approach to Visual Commerce
January 11, 2016 at 10:38 am

Unique Vintage, a retailer of vintage-inspired fashions for women, is successfully using social and visual commerce technology to acquire, retain and reward customers. In episode 19 of Total Retail Talks, Courtney Lear Wallace, director of digital marketing and e-commerce at Unique Vintage, discusses the retailer's visual commerce strategy and why it's paying big dividends.

Sizzle AND Steak
September 22, 2015 at 10:52 am

Good brands have personality, and frankly, The Kansas City Steak Company lacked one. That was the harsh assessment from John McKinven, president of The K.C. Steak Co.’s direct-to-consumer business, during a keynote presentation at the NEMOA directXchange Fall Conference in Schaumburg, Ill. last week. The purveyor of high-quality meats was suffering from a lack of…

How Amazon Sellers Can Capitalize on Prime Day
July 14, 2015 at 2:44 pm

Amazon.com’s Prime Day is tomorrow, and retailers will need to be prepared for the tidal wave of purchasing activity on Amazon. In honor of the e-commerce behemoth’s 20th birthday, Amazon plans to host a day of crazy sales and giveaways, with sales forecast to be greater than on Black Friday. Third-party Amazon sellers stand to…