Product Photography

Why 3D Product Image Technology is the Future of E-Commerce
April 18, 2019 at 10:24 am

Fueled by the collective effort of dozens of new luxury-specific technology solutions in the market, the online shopping experience continues to evolve, adopting the best features of brick-and-mortar stores. Unfortunately, in the click vs. brick war, digital retail is still the weaker competitor as it’s tough to bring the emotions and engagement of physical retail…

Let’s Get Visual: A Product Visualization Guide to Boost Holiday Sales
November 26, 2018 at 2:31 pm

With the holidays upon us, tis’ the season for e-commerce to be jolly! Retailers and merchants look forward to this time of year as it's the most gratifying period in terms of sales. However, they must be well prepared, as thousands of consumers are about to storm any online fortress to get the best possible…

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Crate and Barrel is Driving Engagement With Interactive Product Imagery
November 2, 2018 at 1:59 pm

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

Why Monitor Product Content if You Can’t Fix it?
November 29, 2017 at 1:24 pm

There’s no doubt 2017 was a pivotal year in retail. The number of distressed U.S. retailers is nearing Great Recession levels, tripling in the past six years. As a result, in the last year alone, we’ve bid farewell to more than 20 major brands and retailers that were once thriving staples for consumers. And as…

Pinterest Making it Easier to Shop Products in Photos
February 9, 2017 at 10:38 am

Pinterest recently announced a new feature that makes it easier for users to buy the items they see on the social network. “Shop the Look” lets users click on individual products in photos so they can buy them or, if they aren’t for sale, see similar items that are for sale on the platform. Brands can…

4 Steps to a Better Product Page
December 12, 2016 at 10:22 am

There’s no shying away from the internet now. Consumers are empowered by the web — so much so that research firm Forrester expects U.S. online retail sales to top $500 billion by 2020, up from $373 billion in 2016. A vibrant online presence will become increasingly important to the success of retail businesses. Converting eyes…

Victoria's Secret Criticized for Photoshop Snafu
August 10, 2016 at 12:06 pm

Victoria's Secret is making headlines for the wrong reasons. Fortune reported a recent photograph posted to Victoria's Secret's social accounts has caused followers to accuse the lingerie brand of poor Photoshopping. In the ad, Victoria's Secret models Martha Hunt and Stella Maxwell are posing to sell the Body by Victoria product line. However, what sticks out (literally) in…