Pricing

California Senate Bill 478 (SB 478), also known as the Honest Pricing Law or the Hidden Fees Statute, went into effect on July 1, 2024. The law targets so-called “drip pricing” and prohibits businesses from advertising, displaying or offering a price for a good or service that doesn't include all mandatory fees or charges, other…

Despite recent progress in reducing inflation, prices are still high and consumers remain under pressure. Excess savings accumulated during the pandemic have been depleted for a substantial part of the population and credit card delinquencies have reached record levels. We’re also seeing a reduction in job openings and wage growth, among other moderating indicators. As…

There’s no other way to say it: pricing has caught up to everyone. If the recent flurry of TikTok videos about McDonald's Hash Browns has shown us anything, it’s that companies simply can’t raise prices forever. At some point, they’ll price themselves out of the market. Within CPG specifically, prices are rising across the board.…

Inflation continues to cast a long shadow over American households, with prices soaring to levels 33 percent higher than those seen four years ago. Despite prices easing in recent months, inflation’s cumulative effect has exacted economic strain on many families, who are grappling with a higher cost of living coupled with slower income growth. In…

I have a confession to make: A few weeks ago I found myself buying toys for my kids — toys that they really don’t need. I hadn’t planned the splurge, but as I strolled the charming streets of San Diego, my eyes fell upon an incredible feat of store design: a gigantic wooden puppet, its…

The retail sector in 2024 faces a confluence of transformative forces. Geopolitical tensions, intricate supply chains and economic fluctuations have created a complex landscape. Challenges like inflation, rising interest rates, and escalating living costs directly influence consumer purchasing power. The e-commerce boom and evolving post-pandemic consumer behavior further reshape market dynamics, presenting both opportunities and…

Paper shelf price labels are going away at thousands of Walmart stores. The company announced late last week an expanded rollout of digital shelf labels that will allow it to update prices on over 120,000 items within minutes. Weekly updates to paper shelf labels typically took a store worker about two days. With digital labels,…

Continuing its emphasis on low prices, Target said last week it would be adding more than 1,000 low-cost summer items to its product assortment. The products, including swimwear, outdoor items, snacks, drinks and skin care products, will be priced as low as $1 and more than half will be priced below $15. To encourage summer…

Target said Monday it will lower prices on approximately 5,000 frequently bought items as it seeks to stay competitive amid signs consumers are experiencing price fatigue. The company said in a statement that the price cuts are concentrated in grocery staples like milk, meat, bread, fruit and vegetables, as well as paper towels and diapers, with…

False reference price and deceptive pricing class actions are a growing concern for retailers, with lawsuits multiplying faster than ever. Broadly speaking, these lawsuits allege that retailers that routinely offer items at sale prices or that run regular “limited time” offers are engaging in deceptive advertising. The lawsuits allege the purpose of overfrequent sales is…