Pricing

Renfro Brands' CMO on Navigating Inflation and Supply Chain Disruptions
May 23, 2022 at 5:28 pm

In episode 350 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kadian Langlais, chief marketing officer of Renfro Brands, a leading designer, manufacturer and marketer of quality socks and legwear products. Langlais discusses the 100-year-old brand (1:02), her professional background in retail (3:12), and the impact that inflation and supply chain disruptions are having onโ€ฆ

Implementing AI-Based Price Optimization: 4 Mistakes to Avoid
April 13, 2022 at 6:07 pm

Since the dawn of retail as a human occupation, it has turned into a complex industry, with millions of players and networks between a manufacturer and an end buyer. So now, years and years after, retailers are amidst a highly saturated competition, diversified landscape of sales channels and store formats, tangled purchase funnel, and sophisticatedโ€ฆ

Keeping Your Hands on the Wheel in the Age of Autonomous Retail Pricing
March 15, 2022 at 3:24 pm

Being from California, I've always loved to drive. Whether in the beautiful Sierra Nevada Mountains or along the stunning California coastline. I've always appreciated having the steering wheel in my hands, and the wind blowing in my now departed hair. (Cue Telly Savalas, โ€œWho loves ya, baby?โ€). Despite being an โ€œexcellent driverโ€ (if I sayโ€ฆ

Preparing Optimal 2022 Retail Strategies With Data-Driven Pricing
January 12, 2022 at 4:24 pm

The once-familiar cadences of retail prices and promotions โ€” quarterly or even annual rhythms, with perhaps just minor variations on prior yearsโ€™ assumptions โ€” are a distant memory today. The retail landscape has become almost unrecognizable as shoppers flock to online channels, demanding 24/7 complete price transparency, along with a wider array of competitors. Retailersโ€ฆ

Walmart, Kroger Raise Prices of At-Home COVID Tests
January 5, 2022 at 4:22 pm

Two major retailers have raised the cost of a popular at-home COVID-19 test after an agreement with the White House to keep them at a fixed price lapsed, multiple news outlets reported Wednesday. Kroger and Walmart had sold the BinaxNOW test kit, manufactured by the company Abbott, at $14, per the agreement with President Joeโ€ฆ

Dollar Tree Raises Prices 25%, Most Items Will Cost $1.25
November 23, 2021 at 4:55 pm

The Dollar Tree announced Tuesday that it will raise prices from $1 to $1.25 on the majority of its products by the first quarter of 2022. The change is a sign of the pressures low-cost retailers face holding down prices during a period of rising inflation. Dollar Tree said in a quarterly earnings release Tuesday thatโ€ฆ

How the Delta Variant Should Affect Your Holiday Pricing Strategy
November 15, 2021 at 10:01 am

The biggest shopping months for retail are upon us. Many retailers think way ahead of time, many months in advance. Itโ€™s a good practice. But what if you re-evaluate your pricing strategy now, is it too late? The short answer is no. Itโ€™s not too late; there's still time. In fact, itโ€™s likely most retailersโ€ฆ

The Real Deal About Black Friday and Cyber Monday
November 10, 2021 at 9:41 am

The past two years have brought with them many retail changes. One glance at an empty store shelf reveals how inventory and supply chain hiccups have become an ongoing issue since the start of the pandemic. Retailers all over the U.S. now manage shopper expectations with phrases such as โ€œNowโ€™s the time to be thinkingโ€ฆ

The Back-to-School Sales Surge: Price is Top of Mind for Shoppers
August 11, 2021 at 7:40 pm

After the whiplash of store closures, supply chain havoc, and demand see-saws of the pandemic era, retailers are relieved to see that consumers are enthusiastic about back-to-school shopping in 2021. In fact, a recent Mastercard SpendingPulse study found that U.S. retail sales during the back-to-school shopping period in 2021 are expected to be up 5.5โ€ฆ