Marketplaces
Imagine this scenario: After scouring a secondhand shop for what seems like an eternity, you finally find the perfect pair of brand-name jeans with tags still on them for only $20. For some shoppers, the thrill of discovering a hidden gem in a thrift store is more rewarding than a fast-fashion find โ and notโฆ
Victoriaโs Secret & Co. announced on Friday that it has started selling 120 of its best-selling Victoriaโs Secret Beauty and PINK Beauty products on the Victoriaโs Secret storefront on Amazon.com. It's the companyโs first major partnership with another retailer to sell its goods. The products, which include branded fragrances, lotions, body scrubs and body washes, areโฆ
Target is getting back into secondhand sales through a deal with resale company thredUP, reports CNBC. The big-box retailer confirmed Friday that it launched a page on thredUPโs website in late March that includes listings of womenโs and kidsโ apparel, along with accessories. Some items are from Targetโs private labels, such as kidsโ clothing brand Catโฆ
Nearly 20,000 sellers on e-commerce platform Etsy have agreed to go on strike April 11-18, organizers said Monday, to protest a 30 percent transaction fee increase โ from 5 percent to 6.5 percent โ that Etsy claims will help bring in more shoppers. Strike organizer Kristi Cassidy, who sells vintage-style dresses on Etsy, created a petition earlier this yearโฆ
When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing Cereal. Can Boomers and Gen Z Save It? Even paper products couldnโt be spared: Millennials are killing theโฆ
Twenty-five cents of every $1 spent shopping online goes to the Amazon.com third-party marketplace, making it the largest online retailer in the U.S. For brands and retailers looking to sustainably grow their revenue this year and beyond, itโs imperative that they focus on Amazon as a key sales channel. When it comes to marketplace success,โฆ
Nothing in life is free, and especially not on Amazon.com. Like most serious commerce platforms, brands need to invest in Amazon, and particularly in advertising, if they want to succeed. That said, advertising alone isnโt sufficient to maximize revenue โ and if you merely rely on that, youโll miss a huge set of opportunities thatโฆ
โIncreasing seller fees by 30 percent after two years of record sales is nothing short of pandemic profiteering. After the planned increase, our fees as sellers will have more than doubled in less than four years.โ Thatโs how an online petition at Co-Worker.org characterizes a planned fee increase by online retailer Etsy, an increase thatโฆ
There's an e-commerce gold rush happening right now and Amazon.com is leading the charge. Last year, Amazon generated $386 billion in annual revenue, with third-party sales accounting for 54 percent of it, according to Jungle Scout. However, selling on Amazon can be challenging as sellers battle a competitive marketplace that requires them to be agileโฆ
Something strange has been happening recently with Brand Posts on Amazon.com. In case youโre unfamiliar with them, Brand Posts are Instagram-like entries that companies can add to their pages. They can be about anything โ from promotion to simply a quick hello. Historically, these posts have been something of an afterthought for brands, often gettingโฆ