Marketplaces

Sweetwater, the world's leading online retailer of music technology and instruments, recently launched an e-commerce resale marketplace, Sweetwater Gear Exchange. In this video interview, Andy Rossi, vice president of Sweetwater Gear Exchange, discusses how this platform creates a new opportunity for musicians to buy and sell gently used gear in a safe and cost-effective way through a…

Product cannibalization is a common topic amongst our retail partners when we discuss assortment expansion via drop-ship and marketplace. There’s a misconception that by surfacing more items online from supplier brand partners it will potentially impact sales of owned inventory in a negative way. In our experience, this is rarely a concern as long as…

Just in time for this year's Prime Day shopping event, Amazon.com launched its new Small Business badge to highlight small and artisan brands on its Marketplace, as well as its “Support Small Businesses to Win Big” sweepstakes. The e-commerce giant is also offering curated collections for consumers to shop from Black-owned, women-owned, and Veteran-owned businesses. In this…

Google hosted its annual Google Marketing Live event in late May, and as is the custom, announced many new advertising and e-commerce innovations. While each has its own potential benefits for retail advertisers, one in particular looks like a game-changer right off the bat: Showcase Your Loyalty Benefits and Attract New Members to Your Loyalty…

In episode 355 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Vijay Talwar, CEO of Wish.com, one of the world’s largest online marketplaces. Talwar discusses his professional background in retail (1:02), what excited him about joining Wish as chief executive (3:10), and his turnaround strategy to revitalize the business (5:12). He shares how Wish is…

Now is the time for brands to gear up for Amazon Prime Day 2022. While the dates have yet to be announced, preparations are well under way for the massive online shopping event. In 2021, consumers purchased $11.2 billion worth of goods on Amazon.com during Prime Day, up 7.7 percent from $10.4 billion in 2020.…

Victoria's Secret & Co. has announced that it's launching VS&Co-Lab, which is described as an inclusive shopping experience for all customers. VS&Co-Lab will be featured in a new section on the Victoria's Secret website, where it will showcase brands that align with its values of innovation and inclusivity. VSCO said it sees important growth potential through partnerships…

Two-and-a-half years into my foray going from consultant to owning my own e-commerce business, I've realized a few things. No matter what we do, what other platforms we do business on with Premo Guard, Amazon.com is still the 800-pound gorilla in the room. And that frustrates the (insert expletive here) out of me. Now I'm…

It’s no secret that large e-commerce companies like Amazon.com thrived over the past two years. In a time of high demand and short supply, Amazon was able to provide what people wanted, when they wanted it. The secret is in how it was able to do that when supply chain problems were hitting all companies.…

Imagine this scenario: After scouring a secondhand shop for what seems like an eternity, you finally find the perfect pair of brand-name jeans with tags still on them for only $20. For some shoppers, the thrill of discovering a hidden gem in a thrift store is more rewarding than a fast-fashion find — and not…