Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 408 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Townsend, digital experience manager at DVF (Diane von Furstenberg), a global luxury fashion brand renowned for its iconic wrap dress and signature prints. Listen in as Townsend discusses why DVF decided to launch its new ReWrap resale program (0:50), how the fashion brand is enhancing resale listings on its online marketplace (4:18), and the customer experience it's creating for shoppers on the ReWrap platform (6:30).

Furthermore, Townsend shares why third-party resale platform Archive is the right partner to power DVF ReWrap (8:20), how the resale site is integrated into DVF's primary e-commerce site (11:40), and discusses its unique search feature, Missed Connections, that allows consumers to list requests for DVF items (13:40). Lastly, Townsend discusses why a pre-loved model is a great fit for the luxury fashion brand (17:25) as well as the opportunities she's targeting for growth moving forward (21:18).

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