Marketplaces

4 Ways to Use Customer Data to Win the Amazon Game
June 27, 2016 at 10:22 am

With more and more brands selling their products on Amazon.com, there's increasing discussion about the pros and cons of doing so. Selling on Amazon makes sense because that’s where consumers are. However, listing on the marketplace can decrease the number of visitors to a brand's e-commerce site, where they're better able to convert traffic to sales. The…

Online Marketplaces: A New Path to Boosting Customer Loyalty and Trust
June 3, 2016 at 10:05 am

Let’s be honest, at the end of the day shoppers just want to find the products they want in the easiest, most convenient way possible. We know that there are shoppers that are loyal to their favorite retailers and brands, but years of industry research also tells us that most shoppers can be fickle and…

Gap Considering Selling on Amazon
May 18, 2016 at 10:22 am

Gap Inc. CEO Art Peck said the retailer would consider relying on third-party sellers such as Amazon.com to reach customers. “To not be considering Amazon and others would be — in my view — delusional,” Peck said at the company’s annual investor meeting Tuesday in San Francisco. “We are always considering all of the opportunities beyond…

President Carly Rosenberg on the Evolution of Bluefly
May 17, 2016 at 9:16 am

There’s been a lot going on lately at Bluefly, the online seller of women's, men's and children's apparel and accessories, home furnishings and décor and beauty items from both high-end niche as well as up-and-coming brands. Earlier this spring, for example, Bluefly unveiled a new look, including a site redesign, new logo, new branding, and…

Wal-Mart to Expand its Third-Party Online Marketplace
April 21, 2016 at 11:05 am

In a continuing effort to grow product assortment online, Wal-Mart announced last week that it has partnered with ChannelAdvisor to integrate its third-party marketplace with the cloud-based e-commerce solutions provider. The news was announced at the ChannelAdvisor Catalyst Americas conference in Las Vegas. The partnership will enable Wal-Mart to increase the number of retailers and…

Marketplace to Be Focal Point for Newegg
April 14, 2016 at 1:33 pm

In a strategy shift for Newegg, a B-to-C and B-to-B online retailer of computer hardware and software, the company will be making its Marketplace site its primary focus. Launched in 2011, Newegg Marketplace now is being counted to be the growth engine for Newegg. Why the shift for Newegg from being primarily a first-party seller…

An Inside Look at eBay's Evolving Business
April 13, 2016 at 11:18 am

In a keynote presentation at the ChannelAdvisor Catalyst Americas conference in Las Vegas yesterday, Hal Lawton, senior vice president, eBay North America, detailed how the online marketplace is evolving in an effort to reverse stagnant sales and gain market share. “The opportunity for e-commerce has never been brighter,” Lawton said, “but the competition has intensified.”…

How to Handle Duplicate Listings on Amazon
March 28, 2016 at 12:15 pm

Have you ever searched for a product on Amazon.com and seen a result like this? As a marketer trying to increase sales on Amazon, this is incredibly frustrating. When one product is split into multiple listings, it harms sales, confuses customers, dilutes reviews, and decreases visibility in organic search rankings. This article tells you how…

eBay Faces Lawsuit in Battle of Mobile Marketplaces
February 26, 2016 at 9:47 am

In the race to reinvent Craigslist for mobile phones, there have been no less than half-a-dozen companies that have emerged in the last two years to create the next local marketplace. All of them offer the same basic experience, allowing users in close proximity with one another to connect through an app to buy and…