In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including Amazon.com, Jet.com, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning audience. This episode was recorded at Total Retail Talks Live in Chicago earlier this spring.
Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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