Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including,, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning audience. This episode was recorded at Total Retail Talks Live in Chicago earlier this spring.

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