Marketing
May 11, 2017 at 6:56 am
One of the benefits of being a retailer is that you're presented with various opportunities to know your customer. By employing some of the basic rules of marketing, you can know the habits of your long-standing customers and use competitive pricing strategies to earn new interested customers. In recent times, technological advancement has brought the…
May 10, 2017 at 4:06 pm
Chief marketing officers (CMOs) are gaining influence in their organizations, with 90 percent saying they're on their company’s executive committees and 70 percent indicating they report directly to the CEO, according to the results of a recent survey from Korn Ferry. “Marketing is no longer seen as a support function,” said Caren Fleit, senior client partner…
May 10, 2017 at 1:27 pm
There’s no question that technology is methodically being incorporated into consumers’ lives. Starbucks is making millions by allowing people to pre-order their afternoon coffees from its app. Disneyland has evolved its SpeedPasses into wearable bands that enable people to not only cut the ride lines, but also purchase food and toys via a linked credit…
May 8, 2017 at 2:15 pm
There’s no question that technology is methodically being incorporated into consumers’ lives. Starbucks is making millions by allowing people to pre-order their afternoon coffees from its app. Disneyland has evolved its SpeedPasses into wearable bands that enable people to not only cut the ride lines, but also purchase food and toys via a linked credit […]
May 8, 2017 at 10:01 am
With e-commerce now a normal part of everyday life, the number and frequency of in-person interactions is decreasing, and sometimes disappearing altogether. However, even as online shopping pervades, brands are finding important value connecting with customers face-to-face, whether through local pop-up shops, brand-sponsored community events or new brick-and-mortar locations. In-person experiences are often the best…
May 3, 2017 at 10:16 am
Cyber Monday 2016 was the largest online shopping day in history, grossing just shy of $3.5 billion — up more than 12 percent from the year before. Although digital marketing costs often climb during the holiday season due to increased demand — as they did on Thanksgiving and Black Friday — affiliate commissions actually declined on Cyber…
May 3, 2017 at 9:27 am
Large retailers need a chief digital officer (CDO), or someone with the same charter, to drive holistic and consistent digital experiences across an entire brand. If you're not convinced, I suggest you go back to Gartner’s Top 10 Strategic Trends, understand why Deloitte gave the title a “superpower,” or try to comprehend the idea of…
May 2, 2017 at 10:50 am
Amazon.com is celebrating the streaming debut of its Oscar-winning film, "Manchester-by-the-Sea," by giving a free year of Prime membership to the residents of the Massachusetts fishing town the movie is named after. This week, the e-commerce giant will ship to every Manchester household a gift box with a code to enroll in Prime for free…
April 28, 2017 at 12:57 pm
Amazon.com is celebrating the streaming debut of its Oscar-winning film, “Manchester-by-the-Sea,” by giving a free year of Prime membership to the residents of the Massachusetts fishing town the movie is named after. This week, the e-commerce giant will ship to every Manchester household a gift box with a code to enroll in Prime for free […]
April 25, 2017 at 11:50 am
The question below was included in the cover story of Total Retail’s Winter issue, Top Women in Retail 2017. Among the questions asked, “Do you have any mentors in the retail industry?” Here are select answers to that question from some of this year’s honorees.
