NAPCO Media and 1105 Media Enter Reseller Partnership for Predictive ABM Platform
NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account-based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey — before they raise their hand as a traditional lead.
The predictive ABM platform is powered by a patent-pending machine learning algorithm that sifts through billions of monthly page views and the reading activity of millions of potential buyers. Based on this data, sourced from data providers, including B2B intent data leader Bombora, Prophyts predicts early-stage buyers and delivers the contact information of all available decision makers, influencers and stakeholders from that company who are likely to be involved in the purchasing decision.
The information provided by Prophyts is the foundation of an ABM strategy; it brings predictability to marketing programs and enables marketers to make strategic content and ad placement decisions. Prophyts is a subscription-based service and does not need any intrusive access to proprietary systems or databases.
“We are excited to be working with NAPCO Media,” said Henry Allain, COO of 1105 Media and president of Prophyts. “We listened to our customers and they wanted an easier and more effective way to identify in-market buyers early in the buyer journey. NAPCO’s customers have the same need and Prophyts will be an ideal solution for them.”
A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs.
“Many of our customers are already executing their own ABM strategy,” said Dave Leskusky, president of NAPCO Media. “Working with 1105 and Prophyts, we’ll now be able to help our customers formulate their ABM strategy based on predictive data and follow it up with a targeted marketing campaign to those accounts.”
About NAPCO Media
NAPCO Media is a business-to-business media company serving the printing and packaging, publishing, marketing, retail and non-profit, promotional products and consumer technology industries. Its mission is to build community between its audience and clients through integrated media programs, video services, events, marketing services, custom content and e-learning. www.napco.com.
About 1105 Media Inc.
1105 Media Inc. is a leading provider of business-to-business media services in the ABM, Big Data, education technology, enterprise computing, government technology and infrastructure markets. 1105’s offerings span print and online magazines, journals and newsletters; seminars, conferences and trade shows; training courseware; marketing services; and Web-based services. 1105media.com.