How to Use Data to Power Up Your Customer Acquisition

Your database contains everything you need to know about your customers, both good and bad. If you can define who your “best” customers are, and find the unique attributes that separate them from your “worst” customers, Look-a-Like modeling can help you narrow your acquisition focus by locating and attracting more profitable customers with a smaller, more targeted net that filters out irrelevant or uninterested prospects.

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