Marketing Automation

If you’re like 85 percent of retail marketers today, you’ve called in reinforcements. The vast majority of retailers use some kind of marketing technology, each designed to deliver on some part of the shopper journey. This has contributed to the massive growth of the industry. According to IDC, the marketing technology business is expanding at a…

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.