Loyalty Programs

Etsy announced Wednesday it was piloting a new buyer membership program called Etsy Insider to incentivize more consumers to shop the online marketplace. "One of our top priorities is encouraging buyers to think of Etsy first and shop with us more often, translating the joy Etsy inspires into more sales for our 7 million sellers,"…

Advances in digital technology continue to transform consumer journeys, evolving everything from the way brands engage with consumers to how shoppers complete their most basic purchases. Loyalty programs have long been a tried-and-true method for brands looking to engage, offering an opportunity to reward shoppers for repeat business and grow customer loyalty. To that end,…

Every retailer understands that they need to refresh their loyalty program regularly to keep customers interested and drive repeat purchases. However, differentiating loyalty programs and winning dedicated customers requires more than a points system, which every retailer has. It takes fostering emotional connections with shoppers through memorable experiences and unique offers. Three ways for retailers…

Walmart is seeking to acquire more members for its premium loyalty program, Walmart+, with a 50 percent off deal for a year. The half-off deal lasts through July 18. The timing of the offer strategically leads up to Amazon.com's Prime Day event, which is scheduled for July 16 and 17. Walmart+ subscribers gain early access to major…

Subscription programs are everywhere. From entertainment and groceries, to fashion, wellbeing, education, and certainly in retail. Amazon Prime boasts approximately 150 million subscribers and Costco has 128 million. Walmart+ hovers around 25 million and could bring in an extra $160 billion in revenue by 2027 if it maintains its current growth. And Target has entered…

In episode 459 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brett Herskowitz, senior manager of loyalty at The Vitamin Shoppe, the global, omnichannel specialty retailer and wellness lifestyle company. Listen in as Herskowitz provides an overview of The Vitamin Shoppe's revamped loyalty program, Healthy Awards (1:20), the factors that influenced the new program setup…

Amazon.com announced its 10th Prime Day for this summer, happening July 16-17 and limited once again to those with a Prime membership. Meanwhile, competitive retailers like Walmart, Target, and Best Buy are countering Prime Day with their own discounts leading up to and during that same week. Prime Day starts at midnight on July 16…

In episode 458 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gerardo Soto, vice president of brand marketing and sports partnerships at Lowe's, a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. Listen in as Soto details the retailer's partnership with global soccer star Lionel Messi,…

In episode 454 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Allison Ferguson, head of customer loyalty at Honda, a manufacturer of automobiles, motorcycles, and battery-powered equipment. Listen in as Ferguson discusses her role at Honda (0:50), what she enjoys about working in loyalty at the company (1:35), how Honda is engaging with its customers…

In episode 42 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jonathan Silver, CEO and co-founder of Engage People, the solution and execution partner for your company’s loyalty and incentive strategy. Listen in as Silver provides an overview of the business (0:50), his professional background (4:25), Engage People's pay-with-points program (6:05), and the different…