Leadership

5 Steps to Success for Today’s CMOs
December 1, 2016 at 12:18 pm

Being a chief marketing officer is an exhilarating experience — it's a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and brand, but the decisions you make have direct impact on the company’s business outcomes for years to…

Michelle Peluso on What Makes Great Leaders, Disruptors
December 1, 2016 at 10:21 am

Michelle Peluso, chief marketing officer of IBM, recently spoke at the IMPACT 2016 Capital Conference in Philadelphia. Peluso talked about how she's always been surrounded by disruption throughout her career at companies like Site59, Travelocity, Citi…

American Apparel Prepares Second Bankruptcy Filing
October 28, 2016 at 1:01 pm

American Apparel is preparing for its second bankruptcy filing in as many years, according to people familiar with the situation, capping a tumultuous stretch that included tumbling sales, red ink and a split with controversial founder Dov Charney. The filing may come as soon as the next few weeks, according to the people, who asked not…

All Major Retailers Are 5 Steps Away From the Brink
October 19, 2016 at 12:48 pm

Sears and Kmart are the latest major retailers to lose market share to Amazon.com. Many spectators doubt that these proud store brands will survive after years of decline, and according to Business Insider, Sears and Kmart employees agree. ‘Welcome to Sears, How May I NOT Help You?’ Who can blame Sears and Kmart employees for being so disgruntled? As depressing as it…