International Strategy

Fashion e-commerce is on its way to becoming a $1 trillion industry by 2025. With an expected growth of this magnitude, businesses are progressively expanding to farther and wider markets, making localization practices all the more indispensable than ever before. In e-commerce, localization is the process of tailoring the content of an online business to match…

In episode 369 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rui Carlos Da Silva Araujo, senior vice president and managing director for LATAM at Levi Strauss & Co., one of the world's largest brand-name apparel companies and a global leader in jeanswear. Araujo discusses why Levi Strauss & Co. is investing in Latin America (0:54),…

There's an undeniable focus on personalization in the fashion industry. However, personalization on its own doesn't carry the same benefit in the worldwide market. Today, fashion garments are widely available and accessible for purchase, no matter where in the world a consumer is located. This means localization is particularly important for retailers looking to tap…

Nike is making a full exit from Russia three months after suspending its operations there, the U.S. sportswear maker told Reuters on Thursday, as the pace of Western companies leaving the country accelerates. Nike said on March 3 it would temporarily suspend operations at all its Nike-owned and -operated stores in Russia in response to…

The e-commerce sector is booming, with more than 2.1 billion global consumers now shopping online. And, in even better news for online retailers, a growing number of those transactions are cross-border payments, making for a market worth $1 trillion. As merchants step onto the global stage, there are a wealth of opportunities to be had, offering…

As the world rebalances after the chaos of COVID-19, U.S. e-commerce businesses are desperately seeking ways to beat supply chain challenges and claw back lost revenues. Many are turning to artificial intelligence (AI) to improve logistics efficiencies, meet customer expectations, and prepare for a less predictable future. According to a recent KPMG survey, 53 percent…

A recent study reveals that consumers are more willing than ever to shop internationally. Flow Commerce’s research of the top eight global markets (Australia, Canada, China, France, Germany, Japan, U.K., and the U.S.) found that three out of four online consumers (76 percent) have shopped on websites outside their home countries, up from 69 percent in…

The past few years have seen a rapid acceleration in connecting with other parts of the world. Due to a mix of technological innovation and the COVID-19 pandemic, e-commerce business has soared. Companies have realized the immense opportunity that comes with expanding to new regions and have worked to introduce their offerings to potential customers…

Over the past 16 months, consumers have increasingly discovered how easy it is to buy unique goods from international retailers. E-commerce websites saw unprecedented growth in traffic as home-bound shoppers turned to the internet for their most essential items when in-store shopping was no longer an option. And coming out of the pandemic, many consumers…

In a lucrative new phenomenon, e-commerce investors are pouring billions into marketplace sellers who are often still operating from their own homes, transforming them into international brands in the process. This phenomenon is known as "rolling up" and helps to scale the business, boost sales and maximize profits. As international stay-at-home mandates forced brick-and-mortar stores…