International Strategy

When retailers enter into global markets, they give a lot of attention to ensuring their products are ready for the tastes and expectations of new cultures. But what about the product content? An often overlooked part of bringing products to global markets is content localization to create an accurate, natural-sounding product description for consumers. Customers…

This isn’t the first time we’ve seen market interruptions caused by a global event. We’ve seen many economic disruptions occur due to natural or man-made phenomena. In a globally connected world, with interdependencies spanning across borders, the impact of the current COVID-19 situation is having a particularly acute impact on the retail sector. Recent social…

Some retailers have said that the buying trends among their U.S. customers since the outbreak of the coronavirus and its resulting COVID-19 spread in North America match those that they saw in China when the crisis started in that country. As such, they're using China as a model to gauge how the current health and…

The global e-commerce market is booming, and it’s growing faster than the more-saturated U.S. market. Global e-commerce sales increased 20.7 percent last year, surpassing the 14.9 percent growth in the U.S. With such incredible growth numbers, perhaps it’s time to assess how domestic merchants can expand further and tap into international customers. In the past,…

Globally, e-commerce is on the rise as consumers can purchase goods from anywhere in the world with the click of a button. The days of waiting in long lines on Black Friday are over. And consumers can still receive many of the same, and sometimes better, deals as those who venture to brick-and-mortar store locations.…

There’s that trope about how online shopping means you can get everything from groceries to furniture without ever having to leave your house. Whether you’re shopping on your smartphone or from your computer, the internet really has had a dramatic impact on the way consumers think about what and how they buy. Online businesses are…

Despite events happening around the world, from trade disputes to looming legislation with global impacts, we're entering an era of unparalleled growth. According to PPRO research, worldwide cross-border e-commerce grew by 4 percent last year to a current value of $412 billion. To take advantage of this global opportunity, U.S. merchants need to accommodate the very…

Despite an economic downshift, Walmart plans to expand in China, CNN reported. The retailer announced it will be opening 500 new stores in China over the next five years to seven years, which would be more than double Walmart's current footprint in the country. Earlier this year, Walmart announced plans to invest more than a…

Alibaba's 2019 Singles Day generated $38.4 billion in sales, a 26 percent increase over last year's total of $30.8 billion and and a record for the day. The day got off to a strong start for Alibaba, according to the company. Sales hit $12.01 billion in the first hour. Within an hour and a half, Alibaba’s…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss next week's Singles Day, the online shopping holiday created by Chinese e-commerce retail giant Alibaba, which will takes place every year on Nov. 11. This massive global shopping event — it's twice as large as the five-day Black Friday/Cyber Monday…