In-Store Technology

Shifts in Shopping: How Businesses Are Prioritizing the Contactless Customer Experience
June 17, 2020 at 7:32 pm

Shopping has changed as we know it. Consumers no longer stroll into stores and take their time interacting with products and people. Now, masks are mandatory almost everywhere and people try their best to stay six feet away from one another while making their way down narrow aisles. And while people are spending more money…

5 Ways AR Can Change Brick-and-Mortar Retail
June 10, 2020 at 4:57 pm

Thanks to the many tech innovations that retailers have integrated into their e-commerce offerings, consumers have become accustomed to a personalized shopping experience. Retailers have struggled to provide this same level of personalization and data insights in their brick-and-mortar stores. Some of the most compelling tools used in physical stores today leverage artificial intelligence (AI)…

Retail's Multichannel, Multigenerational Future
May 6, 2020 at 5:34 pm

At the dawn of a new decade, retailers are finally making headway in catching up to the demands of digital-era consumers. According to Zebra’s 12th annual Global Shopper Study, which analyzes data culled from over 6,000 customers, store associates and retail executives, shopper satisfaction is up overall. Retailers are recognizing that future success hinges on…

The Future of Brick-and-Mortar is Paved With Personalization: How to Stay Ahead of the Curve
March 31, 2020 at 11:33 am

Personalization. We’re hearing the buzzword with increasing regularity these days. The question is: What’s driving the demand for acutely curated experiences at retail? Consumers are growing progressively more comfortable in making online purchases. Accustomed to personalized experiences and tailored recommendations in the digital space, shoppers today have heightened expectations when returning to brick-and-mortar stores. These…

Lane Bryant Improves In-Store CX With Technology, Focus on D&I
March 30, 2020 at 1:05 pm

In episode 240 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lexy Onofrio, vice president, brand marketing strategy and creative at Lane Bryant, a leading retailer of plus-sized clothing for women. Listen in as Onofrio discusses the brand's history and audience, as well as how Lane Bryant is improving its customers' in-store shopping experiences through…

How IT Mobility Helps Brick-and-Mortar Retailers Thrive
March 19, 2020 at 4:41 pm

The brick-and-mortar retail model has changed quite significantly in recent years in response to the continued growth of e-commerce. To understand why, it’s illustrative to ask what it is about the e-commerce model that appeals so strongly to consumers. It isn’t the deals — in fact, online shopping is sometimes more expensive depending on what you’re…

Live Retail and Hyperconvenience: The Shopping Experience of Tomorrow
March 18, 2020 at 3:43 pm

It’s coming to the end of a Thursday afternoon in the office. A push notification reminds you of dinner plans at 7:00 p.m., a monthly chance to catch up with an old friend. You haven’t booked ahead, but both decide to go back to the popular ceviche bar on terrace at Westfield after a quick…

The Impact of Amazon's Decision to License its Cashier-Less Checkout Technology
March 13, 2020 at 4:53 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss Amazon.com's announcement that it’s launching a new business line selling the technology behind its cashier-less convenience stores to other retailers. The technology, which Amazon calls Just Walk Out, will detect what products shoppers take from or return to shelves and keeps…

Retailers Need to Get Innovative With Interactive Digital Content
March 12, 2020 at 1:56 pm

Today’s retailers are taking advantage of the increasingly affordable touchscreen technology that was popularized by smartphones to provide in-store, interactive digital screens that engage their customers in new and exciting ways. According to some estimates, as many as 94 percent of all retailers deploy interactive digital signs in some capacity, which both speaks to the…

Amazon Now Offering Checkout-Free Tech to Retailers
March 9, 2020 at 2:17 pm

Amazon.com confirmed today that it's launching a new business line selling the technology behind its cashier-less convenience stores to other retailers. In addition, Amazon told Reuters it has signed “several” deals with customers it would not name. The technology, which Amazon calls Just Walk Out, enables shoppers to enter a store, grab merchandise, and go. Here's how it works: In…