Geo-Location

How to Maximize Online Data for Offline Sales This Holiday Season
December 1, 2017 at 12:19 pm

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does…

Capitalizing on Retail Disruptions
October 26, 2017 at 4:41 pm

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does […]

State of Location Intelligence 2018
October 3, 2017 at 9:15 am

We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you’re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization’s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.

Fashion Retailer Uses New OOH Campaign to Lift Black Friday Sales
August 23, 2017 at 11:26 am

Traditional retailers with physical storefronts critical to their business have seen tremendous innovation in marketing strategies over the past several years as they endeavor to adapt to consumers’ rapidly changing purchasing habits and more complex paths to purchase. Often, it’s a question of survival, with the consumer now controlling much of the sales dynamic, dictating…

Sharp's Peter Weedfald on the Future of Brick-and-Mortar Retail
March 13, 2017 at 10:37 am

In episode 83 of Total Retail Talks, Peter Weedfald, senior vice president of sales and marketing at Sharp Home Appliances, discusses how traditional brick-and-mortar retailers — and their product suppliers — can compete in today's digital retail environment. Weedfald also offers his thoughts on the technology trends that will have the biggest impact on the…