Geo-Location

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does…

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does […]

Matching the right product with the right customer requires creating and executing a tailored assortment in each location.

We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you’re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization’s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

Traditional retailers with physical storefronts critical to their business have seen tremendous innovation in marketing strategies over the past several years as they endeavor to adapt to consumers’ rapidly changing purchasing habits and more complex paths to purchase. Often, it’s a question of survival, with the consumer now controlling much of the sales dynamic, dictating…

This webinar will tackle how retailers can use customer data, including location intelligence, to help them make better decisions.

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

In episode 83 of Total Retail Talks, Peter Weedfald, senior vice president of sales and marketing at Sharp Home Appliances, discusses how traditional brick-and-mortar retailers — and their product suppliers — can compete in today's digital retail environment. Weedfald also offers his thoughts on the technology trends that will have the biggest impact on the…

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.