Geo-Location

Fashion Retailer Uses New OOH Campaign to Lift Black Friday Sales
August 23, 2017 at 11:26 am

Traditional retailers with physical storefronts critical to their business have seen tremendous innovation in marketing strategies over the past several years as they endeavor to adapt to consumers’ rapidly changing purchasing habits and more complex paths to purchase. Often, it’s a question of survival, with the consumer now controlling much of the sales dynamic, dictating…

Sharp's Peter Weedfald on the Future of Brick-and-Mortar Retail
March 13, 2017 at 10:37 am

In episode 83 of Total Retail Talks, Peter Weedfald, senior vice president of sales and marketing at Sharp Home Appliances, discusses how traditional brick-and-mortar retailers — and their product suppliers — can compete in today's digital retail environment. Weedfald also offers his thoughts on the technology trends that will have the biggest impact on the…