
Geo-Location

Headlines have long proclaimed that we're suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well. With Amazon.com's acquisition of Whole Foods, Targetโs creation of small-format stores, and Vistaprint opening its first brick-and-mortar store after 20 of business, we're simply experiencing a retail renaissance. This transformationโฆ
Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution โ i.e., which piece of marketing actually helped drive customers into stores and online shopping carts โ is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from theโฆ
Created to better understand how retailers are engaging in digital-to-physical strategies, WBR Insights and Future Storesโ Driving In-Store Traffic and Purchases Through Digital Channels, sponsored by location-based platform Blis, looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook. Results from the study indicate retailers using a location strategy report a greater lift in retail footfall. Furthermore, location-based digital initiatives have helped retailers convert customers with customized content at the right time.
Social media and mobile go hand-in-hand. The vast majority of consumers are using their mobile devices to access social media sites. According to comScore, 80 percent of all social media time is spent on mobile devices. And with more consumers opting to shop on their smartphones, it makes perfect sense that retailers would combine theโฆ
In real estate, the saying is โlocation, location, location.โ But what good is location if consumers canโt find their way to your company's front door? A reported 1 billion monthly users โ more than 40 percent of all online users worldwide โ rely on Google Maps to deliver basic information, including directions and the bestโฆ
Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites. By adopting cutting-edge technologies, retailers today are making their supply chains more efficient, and they can more easilyโฆ
There's no disputing that in order to appeal to modern consumers, retailers must employ an โaddressable marketingโ approach โ i.e., reaching a consumer contextually in the way that the consumer wants to be spoken to, with an offer thatโs compelling and timely. Brands have used location-based marketing as a means to meet these conditions andโฆ
Understanding consumers has always been vital to striking a balance of both online and offline customer experiences. However, as we dive deeper into the digital age, where mobile and sensor data continues to multiply, the power of that data goes beyond tracking customer preferences and promises to change the way we do business. The retailโฆ
Now that weโre in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What doesโฆ
Now that weโre in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does [โฆ]