Geo-Location

Thrive in the Evolving Retail Atmosphere? Invest in Location Marketing
July 11, 2018 at 10:27 am

Headlines have long proclaimed that we're suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well. With Amazon.com's acquisition of Whole Foods, Targetโ€™s creation of small-format stores, and Vistaprint opening its first brick-and-mortar store after 20 of business, we're simply experiencing a retail renaissance. This transformationโ€ฆ

Why Location Data is a Must-Have to Win Big in Retail
June 22, 2018 at 10:20 am

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution โ€” i.e., which piece of marketing actually helped drive customers into stores and online shopping carts โ€” is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from theโ€ฆ

Driving In-Store Traffic and Purchases Through Digital Channels
June 11, 2018 at 4:33 pm

Created to better understand how retailers are engaging in digital-to-physical strategies, WBR Insights and Future Storesโ€™ Driving In-Store Traffic and Purchases Through Digital Channels, sponsored by location-based platform Blis, looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook. Results from the study indicate retailers using a location strategy report a greater lift in retail footfall. Furthermore, location-based digital initiatives have helped retailers convert customers with customized content at the right time.

Facebook Ads Helping Nordstrom Bridge Online-Offline Shopping
June 8, 2018 at 2:20 pm

Social media and mobile go hand-in-hand. The vast majority of consumers are using their mobile devices to access social media sites. According to comScore, 80 percent of all social media time is spent on mobile devices. And with more consumers opting to shop on their smartphones, it makes perfect sense that retailers would combine theโ€ฆ

Is Your Business Leveraging the Power of Google Maps to Drive Sales?
May 16, 2018 at 2:11 pm

In real estate, the saying is โ€œlocation, location, location.โ€ But what good is location if consumers canโ€™t find their way to your company's front door? A reported 1 billion monthly users โ€” more than 40 percent of all online users worldwide โ€” rely on Google Maps to deliver basic information, including directions and the bestโ€ฆ

The Future of Retail: Hyperpersonalization Via Localization
May 3, 2018 at 3:20 pm

Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites. By adopting cutting-edge technologies, retailers today are making their supply chains more efficient, and they can more easilyโ€ฆ

Optimizing Location-Based Targeting Through Predictive Insights
February 7, 2018 at 10:49 am

There's no disputing that in order to appeal to modern consumers, retailers must employ an โ€œaddressable marketingโ€ approach โ€” i.e., reaching a consumer contextually in the way that the consumer wants to be spoken to, with an offer thatโ€™s compelling and timely. Brands have used location-based marketing as a means to meet these conditions andโ€ฆ

How Location Data Can Revolutionize Retail
December 20, 2017 at 10:35 am

Understanding consumers has always been vital to striking a balance of both online and offline customer experiences. However, as we dive deeper into the digital age, where mobile and sensor data continues to multiply, the power of that data goes beyond tracking customer preferences and promises to change the way we do business. The retailโ€ฆ

How to Maximize Online Data for Offline Sales This Holiday Season
December 1, 2017 at 12:19 pm

Now that weโ€™re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What doesโ€ฆ

Capitalizing on Retail Disruptions
October 26, 2017 at 4:41 pm

Now that weโ€™re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does [โ€ฆ]