Geo-Location

The Future of Retail: Hyperpersonalization Via Localization
May 3, 2018 at 3:20 pm

Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites. By adopting cutting-edge technologies, retailers today are making their supply chains more efficient, and they can more easily…

Optimizing Location-Based Targeting Through Predictive Insights
February 7, 2018 at 10:49 am

There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach — i.e., reaching a consumer contextually in the way that the consumer wants to be spoken to, with an offer that’s compelling and timely. Brands have used location-based marketing as a means to meet these conditions and…

How Location Data Can Revolutionize Retail
December 20, 2017 at 10:35 am

Understanding consumers has always been vital to striking a balance of both online and offline customer experiences. However, as we dive deeper into the digital age, where mobile and sensor data continues to multiply, the power of that data goes beyond tracking customer preferences and promises to change the way we do business. The retail…

How to Maximize Online Data for Offline Sales This Holiday Season
December 1, 2017 at 12:19 pm

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does…

Capitalizing on Retail Disruptions
October 26, 2017 at 4:41 pm

Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites. By adopting cutting-edge technologies, retailers today are making their supply chains more efficient, and they can more easily […]

State of Location Intelligence 2018
October 3, 2017 at 9:15 am

We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you’re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization’s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.

Fashion Retailer Uses New OOH Campaign to Lift Black Friday Sales
August 23, 2017 at 11:26 am

Traditional retailers with physical storefronts critical to their business have seen tremendous innovation in marketing strategies over the past several years as they endeavor to adapt to consumers’ rapidly changing purchasing habits and more complex paths to purchase. Often, it’s a question of survival, with the consumer now controlling much of the sales dynamic, dictating…