Geo-Location

A rapidly growing portion of location-based advertising spend is shifting from targeted media to behavioral-based audience targeting. This essentially means that brands are moving away from investing in location-targeted advertising and opting instead for buying pre-packaged audience segments that reflect the desired location behaviors of their prospects and customers. This strategy makes sense if the…

Retailers are making progress with mobile, with a recent study showing the number of retailer apps used by consumers doubled in 2018, from an average of two to four. However, downloads is only half the challenge. Many brands are failing to take advantage of consumers’ growing penchant for retail apps by concentrating more on building…

E-commerce has expanded the retail sector’s battlefield to beyond the physical store. While e-commerce has been at the center of retailers’ growth plans, expanding physical shelf space is still crucial to marketers. As someone who used to work in the retail sector, I know that just three feet of additional shelf space can result in…

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

How can brick-and-mortar retailers get more customers through their doors and contend with the competition ushered in by digital?

This holiday season, it's more important than ever for advertisers to incorporate digital advertising into their marketing strategies. Over half of the U.S. population uses connected devices like smart TVs, desktop computers and mobile devices to watch broadcast-quality content. eMarketer projects that this number won't stop growing any time soon. In fact, over-the-top (OTT) platforms…

How does a retailer decide where to locate 2,500 new stores in one year, and at the same time have confidence that all of these new locations will be successful? And how do you do it in a country as vast as Russia? This is the challenge that faces X5 Retail Group, one of the…

Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.

Headlines have long proclaimed that we're suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well. With Amazon.com's acquisition of Whole Foods, Target’s creation of small-format stores, and Vistaprint opening its first brick-and-mortar store after 20 of business, we're simply experiencing a retail renaissance. This transformation…

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…