Geo-Location

In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.

Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers…

The retail industry has witnessed a seismic shift as of late, with the emergence of direct-to-consumer (D-to-C) brands, an increasingly saturated market with a flood of new options in every vertical, and the ever-lingering dominance of Amazon.com and other e-commerce giants. Therefore, it’s no surprise that brands have had to drastically shift their strategies to…

Recently, 7-Eleven announced a new app that enables customers to receive delivery where it’s convenient for them at a drop of a pin, whether it be at a park, beach, sports field, entertainment venue, or any other location that may not have a traditional address. Last year, Burger King launched a campaign that allowed anyone within 600…

A rapidly growing portion of location-based advertising spend is shifting from targeted media to behavioral-based audience targeting. This essentially means that brands are moving away from investing in location-targeted advertising and opting instead for buying pre-packaged audience segments that reflect the desired location behaviors of their prospects and customers. This strategy makes sense if the…

Retailers are making progress with mobile, with a recent study showing the number of retailer apps used by consumers doubled in 2018, from an average of two to four. However, downloads is only half the challenge. Many brands are failing to take advantage of consumers’ growing penchant for retail apps by concentrating more on building…

E-commerce has expanded the retail sector’s battlefield to beyond the physical store. While e-commerce has been at the center of retailers’ growth plans, expanding physical shelf space is still crucial to marketers. As someone who used to work in the retail sector, I know that just three feet of additional shelf space can result in…

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

How can brick-and-mortar retailers get more customers through their doors and contend with the competition ushered in by digital?

This holiday season, it's more important than ever for advertisers to incorporate digital advertising into their marketing strategies. Over half of the U.S. population uses connected devices like smart TVs, desktop computers and mobile devices to watch broadcast-quality content. eMarketer projects that this number won't stop growing any time soon. In fact, over-the-top (OTT) platforms…