Geo-Location

The Secret Behind Retail Mega-Growth With a Geographic Information System
November 8, 2018 at 2:29 pm

How does a retailer decide where to locate 2,500 new stores in one year, and at the same time have confidence that all of these new locations will be successful? And how do you do it in a country as vast as Russia? This is the challenge that faces X5 Retail Group, one of the…

Thrive in the Evolving Retail Atmosphere? Invest in Location Marketing
July 11, 2018 at 10:27 am

Headlines have long proclaimed that we're suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well. With Amazon.com's acquisition of Whole Foods, Target’s creation of small-format stores, and Vistaprint opening its first brick-and-mortar store after 20 of business, we're simply experiencing a retail renaissance. This transformation…

Why Location Data is a Must-Have to Win Big in Retail
June 22, 2018 at 10:20 am

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…

Driving In-Store Traffic and Purchases Through Digital Channels
June 11, 2018 at 4:33 pm

Created to better understand how retailers are engaging in digital-to-physical strategies, WBR Insights and Future Stores’ Driving In-Store Traffic and Purchases Through Digital Channels, sponsored by location-based platform Blis, looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook. Results from the study indicate retailers using a location strategy report a greater lift in retail footfall. Furthermore, location-based digital initiatives have helped retailers convert customers with customized content at the right time.

Facebook Ads Helping Nordstrom Bridge Online-Offline Shopping
June 8, 2018 at 2:20 pm

Social media and mobile go hand-in-hand. The vast majority of consumers are using their mobile devices to access social media sites. According to comScore, 80 percent of all social media time is spent on mobile devices. And with more consumers opting to shop on their smartphones, it makes perfect sense that retailers would combine the…

Is Your Business Leveraging the Power of Google Maps to Drive Sales?
May 16, 2018 at 2:11 pm

In real estate, the saying is “location, location, location.” But what good is location if consumers can’t find their way to your company's front door? A reported 1 billion monthly users — more than 40 percent of all online users worldwide — rely on Google Maps to deliver basic information, including directions and the best…

The Future of Retail: Hyperpersonalization Via Localization
May 3, 2018 at 3:20 pm

Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites. By adopting cutting-edge technologies, retailers today are making their supply chains more efficient, and they can more easily…

Optimizing Location-Based Targeting Through Predictive Insights
February 7, 2018 at 10:49 am

There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach — i.e., reaching a consumer contextually in the way that the consumer wants to be spoken to, with an offer that’s compelling and timely. Brands have used location-based marketing as a means to meet these conditions and…

How Location Data Can Revolutionize Retail
December 20, 2017 at 10:35 am

Understanding consumers has always been vital to striking a balance of both online and offline customer experiences. However, as we dive deeper into the digital age, where mobile and sensor data continues to multiply, the power of that data goes beyond tracking customer preferences and promises to change the way we do business. The retail…