Geo-Location

5 Power Plays to Meet the Demands of Today’s Omnichannel Consumers
May 3, 2019 at 10:42 am

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

Advertising Opportunities to Put on Your 2018 Holiday List
November 28, 2018 at 10:49 am

This holiday season, it's more important than ever for advertisers to incorporate digital advertising into their marketing strategies. Over half of the U.S. population uses connected devices like smart TVs, desktop computers and mobile devices to watch broadcast-quality content. eMarketer projects that this number won't stop growing any time soon. In fact, over-the-top (OTT) platforms…

The Secret Behind Retail Mega-Growth With a Geographic Information System
November 8, 2018 at 2:29 pm

How does a retailer decide where to locate 2,500 new stores in one year, and at the same time have confidence that all of these new locations will be successful? And how do you do it in a country as vast as Russia? This is the challenge that faces X5 Retail Group, one of the…

Thrive in the Evolving Retail Atmosphere? Invest in Location Marketing
July 11, 2018 at 10:27 am

Headlines have long proclaimed that we're suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well. With Amazon.com's acquisition of Whole Foods, Target’s creation of small-format stores, and Vistaprint opening its first brick-and-mortar store after 20 of business, we're simply experiencing a retail renaissance. This transformation…

Why Location Data is a Must-Have to Win Big in Retail
June 22, 2018 at 10:20 am

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…

Driving In-Store Traffic and Purchases Through Digital Channels
June 11, 2018 at 4:33 pm

Created to better understand how retailers are engaging in digital-to-physical strategies, WBR Insights and Future Stores’ Driving In-Store Traffic and Purchases Through Digital Channels, sponsored by location-based platform Blis, looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook. Results from the study indicate retailers using a location strategy report a greater lift in retail footfall. Furthermore, location-based digital initiatives have helped retailers convert customers with customized content at the right time.

Facebook Ads Helping Nordstrom Bridge Online-Offline Shopping
June 8, 2018 at 2:20 pm

Social media and mobile go hand-in-hand. The vast majority of consumers are using their mobile devices to access social media sites. According to comScore, 80 percent of all social media time is spent on mobile devices. And with more consumers opting to shop on their smartphones, it makes perfect sense that retailers would combine the…

Is Your Business Leveraging the Power of Google Maps to Drive Sales?
May 16, 2018 at 2:11 pm

In real estate, the saying is “location, location, location.” But what good is location if consumers can’t find their way to your company's front door? A reported 1 billion monthly users — more than 40 percent of all online users worldwide — rely on Google Maps to deliver basic information, including directions and the best…