E-mail

Most Retailers Improve Their Email Signup and Security Practices in 2018
February 13, 2019 at 12:52 pm

The setup of an online retailer's email marketing sign-up process matters. Choices that may seem trivial can be the difference between a consumer signing up for an email campaign or not. The same choices can also put retailers in the crosshairs of regulators as protections for consumers evolve. In November 2018, the Internet Society’s Online Trust…

Top Email and Social Media Marketing Tips for 2019
February 12, 2019 at 10:34 am

Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights from our e-newsletter (Total Retail Report) and website over the course of last year. The 50 best tips were chosen by Total Retail's editorial team, and they cover nearly facet of running a successful retail business in 2019 and beyond. As…

Understanding New Email Subscribers Acquired During the Holidays
January 23, 2019 at 11:58 am

For 2018, Forrester estimated that U.S. online shopping would reach $151 billion. The holiday season was expected to see a 1.7 percent increase in spending. The holiday season is the most important time of the year for most retailers, filled with a great opportunity to engage current customers and acquire new ones. There's a common misconception…

How to Move to Personalized Emails for New Subscribers
January 14, 2019 at 7:25 am

More than half of retail marketers claim that email drives the highest percentage of revenue for their business. However, as consumers’ mind-sets and preferences evolve, so must our email marketing tactics. Sending mass-blast marketing emails is no longer enough to cut through the noise. Using some level of personalization is now a must when communicating…

The 50 Best Retail Tips of 2018 Are Here!
January 9, 2019 at 1:11 pm

Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…

2018 Email Marketing & Unsubscribe Audit
December 13, 2018 at 9:33 am

In a continuing series of benchmark reports, Online Trust Alliance (OTA) has initiated the fifth annual Email Marketing & Unsubscribe Audit, assessing the end-to-end user experience from signup through the mailing, unsubscribe process and results. With a focus on both compliance and transparency, OTA researchers have analyzed practices and offer prescriptive advice to help marketers provide consumers with choice and control over when and what messages they receive.

Forcing Email List Acquisition Doesn’t Work
November 26, 2018 at 12:22 pm

“We’re not sending email to enough people!” Heard that before? While “quality over quantity” is still the conventional wisdom, top-level management loves the big numbers. Unfortunately there’s no easy (or profitable) way to corner customers into giving up their email addresses. The quality of those addresses matters greatly. Let’s take a look at some metrics…