The 50 Best Retail Tips of 2018 Are Here!
January 9, 2019 at 1:11 pm

Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…

2018 Email Marketing & Unsubscribe Audit
December 13, 2018 at 9:33 am

In a continuing series of benchmark reports, Online Trust Alliance (OTA) has initiated the fifth annual Email Marketing & Unsubscribe Audit, assessing the end-to-end user experience from signup through the mailing, unsubscribe process and results. With a focus on both compliance and transparency, OTA researchers have analyzed practices and offer prescriptive advice to help marketers provide consumers with choice and control over when and what messages they receive.

Forcing Email List Acquisition Doesn’t Work
November 26, 2018 at 12:22 pm

“We’re not sending email to enough people!” Heard that before? While “quality over quantity” is still the conventional wisdom, top-level management loves the big numbers. Unfortunately there’s no easy (or profitable) way to corner customers into giving up their email addresses. The quality of those addresses matters greatly. Let’s take a look at some metrics…

Email Marketing’s ROI: 3 Insights for Retailers
November 20, 2018 at 9:54 am

Email remains one of the most effective marketing channels, generating a 38-to-1 return on investment across all industries, according to Litmus’ Email Marketing ROI: The Factors That Lead to Better Returns whitepaper. Companies in the retail and consumer goods and services industries generate email marketing ROIs nearly as high, getting 37 times their investment back.…

These Email Design Missteps Could Cost You Millions This Season
November 14, 2018 at 9:41 am

’Tis the season for promotional emails. According to Adobe, in 2017, Cyber Monday alone accounted for $6.59 billion in sales, with roughly 25 percent of sales driven by email promotion. Despite last year’s impressive returns, consumers believe marketing emails from brands have plenty of room for improvement. An original study conducted by 250ok in partnership…

Holiday Email Marketing Tips for Retailers
October 26, 2018 at 1:53 pm

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss offer email marketing tips retailers can implement for the holiday season, outlined in articles on the topic by Bonnie Malone and Greg Zakowicz.

How Predictive Marketing is Powered by Effective Segmentation
October 26, 2018 at 1:06 pm

In an industry with an abundance of product options, stiff competition and seemingly unlimited shopping accessibility, basic email tactics aren't enough to set your brand apart from the rest. This means retailers must do more than simply include customers’ names in marketing emails. This point is evidenced by the fact that more than one in three…

The Lifeblood of E-Commerce and How to Optimize it
October 22, 2018 at 9:39 am

Today’s commerce landscape is almost unrecognizable to that of the mall’s heyday. Vacancy rates at regional and super regional malls in the U.S. have reached 8.6 percent, a high not seen since the third quarter of 2012. With malls the emptiest they’ve been in nearly six years, e-commerce is swooping in to fill the shopping…