E-Commerce
While bad news around the economy continues to pile up โ a plunging stock market, troublesome unemployment, a soft housing market, national debt that's out of control โ the e-commerce industry seems unaffected. E-commerce sales are steadily rising and for many cross-channel retailers the channel is a bright spot in an otherwise dark place. This mood was certainly reflected at IRCE, where people were upbeat with where they were at and optimistic about their future.
Tags: Marketing, Multi-Channel Retailing, Online Retailing, Retail - Electronics Klipsch, the manufacturer of high-end audio speakers, is making its products available online with the help of ecommerce solutions provider Shopatron. Consumers will now have access to the complete line of Klipsch products, as well as product information, specifications and user manuals at klipsch.com. Additionally, the new site will include how-to guides, a live chat for product questions, product reviews and even integration with Klipschโs social media sites. โKlipsch is a premium speaker brand, and our new site reflects that status,โ said Ric Starost, eCommerce and Web marketing manager for
On June 20, ICANN, the governing body for internet domain names, approved the final rules that will allow organizations to register brands as internet domains or โ.brands.โ This is the biggest change to the internet in 25 years. In addition to the usual generic top-level domains (gTLDs) like .com, .net, .gov and country code domains, we'll soon see domains like .hotel, .beer or .nyc, and company brands such as .canon, .hitachi or even customername.brand.
Chinese auction site Taobao is reorganizing into three separate companies targeting distinct segments of the e-commerce market. Taobao will be split into Taobao Mall, a shopping website allowing major retailers and internationally known brands to sell directly to Chinese consumers; Taobao Marketplace, China's leading website geared for smaller "consumer-to-consumer" transactions, online auctions and group shopping; and eTao, a specialized search engine launched by Taobao last year that allows consumers to scour the internet at large for products and services.
Quidsi, the division of Amazon.com that operates Diapers.com and Soap.com, is getting ready to open a new site that promises to change how you shop for your pet. Wag.com will sell over 10,000 products for a variety of pets and offer free two-day shipping on orders over $49 (pet food bags can be heavy), 24/7 customer service and a 365 day return policy.
For many, Memorial Day's unofficial start of summer means trips to the beach, pool parties and barbeques. For others, Memorial Day weekend represents the start of wedding season. Hundreds of thousands of couples across the country will walk down the aisle between now and September, with June being the most popular month to get hitched.
Listen in as Bernie Brennan, co-author of โจโBranded! How Retailers Engage Consumers With Social Media and Mobility," (with Lori Schafer) discusses how leading retailers Macy's, J.C. Penney and Best Buy are meeting the needs of their customers โ and generating revenue โ by communicating with them via the web, social media and smartphones. This podcastโฆ
Bailey Banks & Biddle, the legendary jewelry store founded in 1832, introduced a new multichannel jewelry shopping experience with the launch of its new website on the Ignify e-commerce platform.
Old Navy is the latest retailer to partner with Groupon. But is the social shopping site a boon to retailers or a gateway toward commoditizing the industry? As part of the Old Navy deal, users can purchase a voucher for $20 worth of summer clothing for just $10.
Amazon has jumped into the daily-deals space, launching a coupon site called AmazonLocal. The site, currently only available in Boise, Idaho, sells daily-deal coupons for 50 percent or more savings at local businesses.