E-Commerce
APARTStyle.com, a retailer that's focused on selling affordable fashion clothing to working women, ran a group coupon promotion through LivingSocial focused on the New York City midtown area. LivingSocial emailed the offer โ which was valid for six months โ to roughly 500,000 of its subscribers in that region. There were three options on the deal: Pay $100 for $300 worth of products, $150 for $500, and $195 for $600.
We all know that e-books are on the rise. If you had any doubts, Amazon squelched them with its recent announcement that the company's e-books sales surpassed sales of hard copies for the first time. E-books are definitely experiencing impressive gains, but even with that revelation, e-books only make up a small portion of total book industry sales.
A survey commissioned by Tealeaf, a provider of online customer experience management software, and conducted by Econsultancy, reveals that U.S. companies are losing the equivalent of 23 percent of their entire annual online revenue due to poor customer experiences. According to the study, limited understanding of the overall online customer experience, lack of multichannel approach and hard-to-diagnose site usability issues are all contributing factors to the poor consumer experiences that lead to billions of dollars in lost revenue.
Klipsch, the innovative brand that first introduced the world to hi-fidelity sound, has brought its entire line of audio products online with the help of retail integrated e-commerce solution provider Shopatron.
Over the last few years, Home Depot has expanded its retail stores aggressively, adding more than 200 outlets annually. However, the retailer has recently embarked on a $1.1 billion program aimed at improving its web presence while planning to dramatically reduce the number of new store openings to around 10 in 2011.
While bad news around the economy continues to pile up โ a plunging stock market, troublesome unemployment, a soft housing market, national debt that's out of control โ the e-commerce industry seems unaffected. E-commerce sales are steadily rising and for many cross-channel retailers the channel is a bright spot in an otherwise dark place. This mood was certainly reflected at IRCE, where people were upbeat with where they were at and optimistic about their future.
Tags: Marketing, Multi-Channel Retailing, Online Retailing, Retail - Electronics Klipsch, the manufacturer of high-end audio speakers, is making its products available online with the help of ecommerce solutions provider Shopatron. Consumers will now have access to the complete line of Klipsch products, as well as product information, specifications and user manuals at klipsch.com. Additionally, the new site will include how-to guides, a live chat for product questions, product reviews and even integration with Klipschโs social media sites. โKlipsch is a premium speaker brand, and our new site reflects that status,โ said Ric Starost, eCommerce and Web marketing manager for
On June 20, ICANN, the governing body for internet domain names, approved the final rules that will allow organizations to register brands as internet domains or โ.brands.โ This is the biggest change to the internet in 25 years. In addition to the usual generic top-level domains (gTLDs) like .com, .net, .gov and country code domains, we'll soon see domains like .hotel, .beer or .nyc, and company brands such as .canon, .hitachi or even customername.brand.
Chinese auction site Taobao is reorganizing into three separate companies targeting distinct segments of the e-commerce market. Taobao will be split into Taobao Mall, a shopping website allowing major retailers and internationally known brands to sell directly to Chinese consumers; Taobao Marketplace, China's leading website geared for smaller "consumer-to-consumer" transactions, online auctions and group shopping; and eTao, a specialized search engine launched by Taobao last year that allows consumers to scour the internet at large for products and services.
Quidsi, the division of Amazon.com that operates Diapers.com and Soap.com, is getting ready to open a new site that promises to change how you shop for your pet. Wag.com will sell over 10,000 products for a variety of pets and offer free two-day shipping on orders over $49 (pet food bags can be heavy), 24/7 customer service and a 365 day return policy.