e-Commerce Platforms

The Rise of 'Blands' and How Brands Can Compete for Consumers’ Attention
April 11, 2022 at 4:09 pm

Young brands led by tech-savvy, marketing-aware entrepreneurs are snapping at the heels of established, more traditionally led brands, and their growth illustrates the success of their model. Emerging as “blands,” these B-to-C businesses are disrupting the e-commerce market by focusing on a holistic and true multichannel experience for customers. What are blands? In a recent…

The Promise of an Open Source Future in an E-Commerce World
April 4, 2022 at 8:33 am

Open source refers to software whose source code is available for anybody to access and modify, while proprietary software refers to software which is solely owned by the individual or company that developed it. With the continued rise of online shopping and e-commerce solutions across the globe (the top 500 companies globally registered a nearly…

Do You Really Know How E-Commerce Platforms Are Impacting Your Bottom Line?
March 22, 2022 at 8:00 pm

To stay afloat in the COVID-19 era, many smaller retailers have set up e-commerce sites on Shopify and Etsy or partnered with online marketplaces like Amazon.com and Walmart to sell their products. And even now most restaurants are still using online delivery services like Grubhub, DoorDash, and Uber Eats to make their takeout options more…

4 Tips to Successfully Launch an Online Store
March 9, 2022 at 5:05 pm

Today, retailers spanning nearly every industry have an online shopping component. For many industries, though, launching and managing an online store is filled with frustration and growing pains. After all, the online shopping experience is vastly different and more complex than in-person shopping, and successfully launching an online store comes with challenges. Whether it’s posters,…

Allbirds to Launch a Resale Platform
February 17, 2022 at 11:33 am

Global lifestyle brand Allbirds has announced that it will launch Allbirds ReRun, a new resale platform, in partnership with Trove, a market leader in branded recommerce. ReRun is part of Allbirds’ holistic commitment to sustainability and will initially offer customers at three stores the option of trading in their pre-owned Allbirds shoes for $20 in…

3 Reasons E-Commerce Merchants Should Monitor the Battle Between Amazon and Shopify
January 12, 2022 at 3:51 pm

The behind-the-scenes battle going on between the two biggest e-commerce platforms in the U.S., Amazon.com and Shopify, could have significant implications for merchants. Amazon’s real customer is the end consumer, rather than the merchants that make up its Marketplace business. The e-commerce king keeps its eye on its most successful merchants and often introduces its…

Headless E-Commerce: The Good, the Bad, and the Future
January 4, 2022 at 10:09 am

Headless e-commerce has become a popular option for digital brands. Over the past two years, investors have poured $1.6 billion into headless opportunities, and any number of startups and established e-commerce players have launched new technologies or products intended to ride the wave. After navigating three generations of e-commerce technology at both startups and Fortune…

Key Indicators That a Retailer Would Benefit From Headless Commerce
November 11, 2021 at 12:45 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “4 ‘Symptoms’ That Point to a Headless Commerce ‘Cure’,” authored by Cory Cummings, co-founder and CEO of Pack Digital. In an e-commerce world obsessed with customer experience, headless commerce is the new…

The 4 Pillars of Experience Maturity in Retail
November 11, 2021 at 11:57 am

Experience maturity is about how sophisticated, consistent and connected your customer experiences are as a whole. It’s centered around your organizational structure and how rapidly you can affect changes and updates to those experiences. If your organization is “experience mature,” it's offering distinct omnichannel experiences that are tailored and as regular as you want them…

Pinterest Launches Livestream Shopping, Pinterest TV
November 3, 2021 at 3:34 pm

Pinterest, the social app and website best known for "pinning" recipes, craft ideas and DIY tips, is the latest platform to offer its users livestream shopping. Pinterest TV is a series of live, original and shoppable episodes featuring product creators that streams on Pinterest. "Pinterest TV episodes are refreshed each weekday and will be recorded and available…