e-Commerce Platforms

How Rainbow Shops is Improving its Online CX
February 21, 2023 at 8:10 am

David Cost has a voracious appetite for innovative technology that turns online shopping into a sublime event. The vice president of e-commerce and marketing for fast-fashion retailer Rainbow Shops pays close attention to traditional e-commerce metrics. However, his guiding benchmark is singular — experience. Sure, the portion of site visitors who end up buying something is important…

Retailers Learn Hard Lessons From the Ghosts of Websites Past
February 7, 2023 at 10:49 am

We're all familiar with Charles Dickens’ "A Christmas Carol," where counting-house manager Ebenezer Scrooge is visited by the Ghosts of Christmas Past, Present and Future. What might those ghosts have looked like if Scrooge had been responsible for managing an e-commerce website? New data from Pack’s inaugural E-Commerce Trends Report, a survey of more than…

How DHGATE Group Supports Cross-Border E-Commerce Growth for MSMEs
January 4, 2023 at 4:58 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Diane Wang, founder, chairperson, and CEO of DHGATE Group, one of the leading B2B cross-border e-commerce platforms in China. Listen in as Wang discusses the DHGATE and MyyShop businesses, as well as her professional background and career (1:00), and her insights on trends in…

Reimagining E-Commerce
November 2, 2022 at 2:46 pm

Growing and capturing an online audience for your e-commerce business is more difficult than ever. Competition is fierce and consumers have seemingly unlimited choice. To build a clientele that comes back time and time again, e-commerce sites need to stand out. Visual experiences that delight customers can help do this and take shopping beyond the…

The Future of Commerce: Going Headless
September 22, 2022 at 8:41 am

Trends in retail change quickly, and the pandemic drove consumers to reshape the retail landscape at breakneck speed. According to McKinsey research, 40 percent of shoppers bought from different brands or retailers than they had in the past, and more than 80 percent developed new shopping behaviors while quarantined during the pandemic. But addressing changing…

The Future of Commerce is Composable
September 7, 2022 at 6:40 pm

E-commerce has come a long way since companies like Amazon.com and eBay first launched their online businesses. While pre-pandemic online transactions only amounted to 13.8 percent of global retail sales, consumers quickly shifted to online shopping when the world went into lockdown. As a result, brick-and-mortar retailers had to start or expand their online businesses,…

What Amazon’s Unbundling of Itself May Mean for the World
August 8, 2022 at 4:13 pm

In the words of Marc Andreesen, there are only two businesses: bundling and unbundling. A decade of SaaS tech innovation in the e-commerce space has seen thousands of startups “unbundle” Amazon.com's feature set. Now, Amazon is unbundling itself, and if you’re in the e-commerce, digital ad tech or privacy spaces, those four words should scare…

YouTube, Shopify Partner to Offer Creators Livestream Shopping Option
July 20, 2022 at 2:42 pm

Creators and merchants on the Shopify e-commerce platform can now feature their products across their YouTube channels, thanks to a new partnership between the two businesses. The new collaboration allows creators to link their Shopify stores to their YouTube channel, offer livestream shopping, and enable viewers to purchase their products without leaving YouTube. Shopify users…

Customer Expectations Have Raised the E-Commerce Bar Across Industries
July 6, 2022 at 8:48 am

Online shopping was growing in popularity before the pandemic hit, yet COVID-19 made e-commerce almost mandatory as face-to-face sales ground to a virtual standstill. Now, as America and the world emerge from the virus’ long shadow, in-store shopping has resumed, slowing the growth of e-buying and -selling. However, there’s no taper in commercial e-commerce because…

The Top 4 Warnings Your Legacy Commerce Platform is Killing Your Competitive Edge
June 29, 2022 at 3:26 pm

Businesses have always explored how to continually meet their customers' ever-evolving expectations. In today’s digital world, plans often involve technology-driven strategies that help customers make purchasing decisions — e.g., augmented reality and virtual reality visualization, personal shoppers, and live chats — so they turn to their IT team or software vendors for help. Unfortunately, the…