Digital Innovation

Putting Customer Experience at the Forefront of Retail’s Digital Transformation
September 21, 2020 at 2:55 pm

The world has changed drastically in the last few months thanks to COVID-19, and the retail industry is no exception. In the B-to-B world, traditional modes of face-to-face selling have become impossible, and now it’s likely that much of what has changed for B-to-B sellers will never be quite the same. For many businesses around…

3 Things Brands and Retailers Need to Know About the Post-COVID-19 World
September 16, 2020 at 4:22 pm

As 2020 unfolds and economies across the country reopen, two new constituencies will meet each other: the post-COVID brand and the post-COVID consumer. Coronavirus has changed what we buy and how we buy it, and for as much as a third of consumers that disruption will last for the foreseeable future. IAB analysis reveals a…

How Consumer Feelings and Fears Will Shape Post-COVID Retail
September 16, 2020 at 10:50 am

COVID-19 has taken a significant and tragic toll on communities around the world, impacting seemingly every part of how societies have traditionally interacted and engaged with one another. Retail is no exception; the industry was already in a significant period of digital evolution — though not without growing pains. Online retail sales were up about…

Making Change: Put the Digital Customer Experience First 
September 15, 2020 at 4:37 pm

As the COVID-19 pandemic has changed the way we all shop, work and interact, the digital customer experience has solidified its place as the most important aspect of retail businesses. These past months, IT teams have been feeling more pressure than ever before to make each customer's digital interaction perfect. According to the recent Agents…

How COVID-19 Has Changed the Future of E-Commerce as We Know it
September 10, 2020 at 11:48 am

COVID-19 has required nearly all marketers to rapidly adapt their strategies and navigate unchartered territory. Some of these shifts will be here to stay even after recovery efforts set in. For the last few years, the term “digital transformation” has been the focus of many businesses. This organizational evolution was designed to move companies from…

The Future of Retail: Beyond the Pandemic
September 8, 2020 at 2:20 pm

As states across the U.S. are relaxing stay-at-home orders, and with restrictions on everyday activities easing, Americans seem to be finally settling into a new routine. The burning question now is: How must retailers adjust to the new normal to best serve the post-pandemic consumer? According to the most recent EY Future Consumer Index, a…

Selling From Home: Rethinking Sales Associates’ Roles in Light of COVID-19
September 2, 2020 at 12:14 pm

It’s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketing…

10 Tips for Creating the New Retail Digital Experience
August 31, 2020 at 3:48 pm

In this unpredictable world of 2020, it’s critical that retailers drive customer engagement and focus on customer satisfaction. COVID-19 has turned our lives — personal and professional — upside down. The good news is that the craziness of this year has taught us that we're all capable of change, even rapid change. Yet the road…

Nonessential Retail, Essential Digital
August 25, 2020 at 12:06 pm

Online sales in the United States have surged in recent months. As such, today’s acceleration of e-commerce amplifies the need for retailers to connect with consumers earlier in the shopping journey, fueling customer acquisition and fostering brand loyalty. This is especially important as we enter what consumers might consider the most meaningful holiday season of…