Digital Innovation
December 14, 2021 at 5:52 pm
Nike announced that it bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to quickly expand its footprint in the fast-growing “metaverse,” reports CNBC. Formed in 2020, RTFKT also makes NFT collectibles and memes. The virtual products and experiences company uses technologies like augmented reality, blockchain authentication, NFTs and game…
November 23, 2021 at 8:23 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Seb Reeve, director of market strategy at Nuance Communications, a speech recognition and artificial intelligence software company. Reeve discusses a few highlights from a recently released report by Nuance in conjunction with Total Retail, "How Retailers Can Leverage AI for Superior Digital CX," and how…
November 16, 2021 at 12:26 pm
When the COVID-19 pandemic began, in-home eating demand surged. On cue, PepsiCo launched two direct-to-consumer websites — PantryShop.com and Snacks.com — to meet the shift in demand enabling buyers to order PepsiCo and Frito Lay products directly from the company. This feat was accomplished in barely four weeks with a minimalistic site design and a…
November 11, 2021 at 11:57 am
Experience maturity is about how sophisticated, consistent and connected your customer experiences are as a whole. It’s centered around your organizational structure and how rapidly you can affect changes and updates to those experiences. If your organization is “experience mature,” it's offering distinct omnichannel experiences that are tailored and as regular as you want them…
November 9, 2021 at 9:47 am
The 2020 holiday shopping season challenged retailers more than any previous peak season. As safety-conscious consumers cautiously flocked to previously less utilized methods that included online shopping; buy online, pick up in-store (BOPIS); curbside pickup; home delivery; and more for their seasonal gift-giving needs, retailers had to adapt quickly and scale these capabilities to meet…
October 14, 2021 at 2:45 pm
Online retail is on a steady climb as consumers shift to digital channels for the convenience of using any device, anywhere, at any time to complete purchases. According to eMarketer, worldwide retail e-commerce sales are growing from $4.28 trillion in 2020 to $6.39 trillion in 2024, which is forecasted to correspond to 21.8 percent of total…
October 13, 2021 at 2:26 pm
We’ll discuss key findings from Merkle’s 2020 retail media research and share actionable tips for retailers and brands.
September 23, 2021 at 6:50 pm
As a result of the pandemic, consumers have gotten particularly stringent on what they expect from stores as well as what they consider “retail deal-breakers.” According to a report, The Resiliency of Retail in a Changed Landscape, by IDC and global cloud communications company Infobip: 25 percent of consumers will only shop at retailers that offer…
September 20, 2021 at 5:31 pm
In episode 316 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Giovanni Monti, senior vice president of healthcare services at Walgreens Boots Alliance, a global leader in retail pharmacy. Listen in as Monti discusses his role and team at the company, how the COVID-19 pandemic increasingly blended healthcare and retail together, and what that dynamic…
September 16, 2021 at 5:50 pm
Digital commerce has emerged as a winning business strategy since 2020 as the COVID-19 pandemic swept the globe. While a number of retailers such as Nike and Williams-Sonoma successfully reached consumers without being able to physically interact with them, most retail brands had to find new and innovative ways to connect with their customers. A…
