Digital Innovation

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

The world of retail is continuously evolving as new technology and new marketing methods continue to change the way consumers perceive brands and shop for products. Retail Vision spoke to some of the biggest names in the industry to find out what the future has in store for retailers. While IBM’s Ralph Jacobson foresees a…

Between them, they’ve raised hundreds of millions of dollars in venture funding. They’ve launched high-tech e-commerce platforms and Main Street brick-and-mortar stores. They’re turning media sites into customer bases, creating affordable bespoke and luxury products and making the historically murky supply chain more transparent. Meet the retail and e-commerce 30 Under 30 class of 2016.

While retailers are using the Internet of Things (IoT) in many different ways, most have one goal in common: to build customer loyalty and engagement. In fact, it’s already evident that both retailers and consumers are beginning to reap the benefits from more intelligent technology. The onslaught of smart sensors and devices, interactive store layouts,…

Get out your crayons and mobile phones. The Toys"R"Us holiday catalog drops this week. At 96 pages, "The Great Big Toys"R"Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time. "The Big Book, as we call it internally, is done every year, but this is a significant revamp of…

Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…

When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…

Nearly a year after its opening, Rebecca Minkoff’s flagship store in New York City’s SoHo neighborhood is a hotbed of consumer data. The “connected store,” which is the first of three to open in the U.S., has given the designer brand some key takeaways: the team can find out which items are taken into the…

The retail industry has drastically changed over the years, forcing businesses to rethink how to meet the needs of customers. According to Forrester, 90 percent of customer experience decision makers say that a good experience is critical to their success, with 63 percent believing that the importance of the customer experience has risen. The need to…

3-D printers will be coming to your local Staples — or rather, available on Staples’ website. Small businesses and customers will now be able to upload designs for order. According to a press release issued by the office supply chain, customers who want to use its 3-D printing service must make an account, where they can…