Digital Innovation
May 24, 2021 at 11:41 am
The impact of the COVID-19 pandemic has been varied across industries, but the way it has shaken up the retail industry draws few parallels. Lockdowns and movement restrictions brought business in physical stores to a trickle and led to changes in buying patterns and consumer preferences almost overnight. Retailers that relied primarily on in-store experiences…
May 20, 2021 at 5:24 pm
There’s no doubt that the retail industry has transformed dramatically in the last year. As we look back, it's apparent that those retailers that invested heavily in digital were better equipped to weather the pandemic storm than those that did not. The U.S. grocery sector, a sector that historically lagged behind in digital adoption, was…
May 19, 2021 at 6:44 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Vic Drabicky, founder and CEO of January Digital, the digital leadership company. Drabicky discusses what makes January Digital unique, the company's work with various clients such as The Honest Company, and his thoughts on where the retail industry is today as a result of…
May 13, 2021 at 2:38 pm
Retailers are two years away from the most pivotal acceleration of digital innovation they’ve ever seen. Some realize it; many do not. A rare confluence of groundbreaking technologies — 5G, artificial intelligence (AI), Internet of Things (IoT), augmented reality (AR) and virtual reality (VR), voice, low-code, and blockchain — continue to advance at an incredible…
May 12, 2021 at 12:10 pm
After a year of social distancing, quarantines, and Zoom calls, it's no wonder people are yearning for human contact and physical experiences more than ever. In fact, 25 percent of online shoppers agree that online shopping is less satisfying than visiting a brick-and-mortar store, according to Kantar’s COVID-19 Barometer. However, the brands that thrive moving…
May 5, 2021 at 12:31 pm
COVID-19 is the ultimate change agent, and implications have hyperaccelerated shifting consumer behaviors, catching brands unprepared. In 2021, marketers must implement digital innovations to drive commerce now and into the future. Here are three consumer-centric digital commerce disruptions brands must pay attention to for revenue generation and fostering loyalty. Evolving Consumer Attitudes Are Fueling Flexible…
April 28, 2021 at 5:38 pm
2020 might have seemed like a year of forced innovation for retailers. But in truth, many were already experimenting with new channels and customer experiences before coronavirus entered the picture. What changed last year was widespread demand and fast-paced adoption. Suddenly these experiments with customer experience — grab-and-go, BOPIS, contactless payments, dark stores — were…
April 26, 2021 at 9:23 pm
A little more than one year ago, COVID-19 presented itself as an unlikely disruptor for retailers. Government safety measures changed the retail landscape seemingly overnight, and in doing so, forced a shift in customer needs and shopping behaviors. The past 12-plus months saw the accelerated adoption of long-predicted technology needs that enabled many retailers to…
April 14, 2021 at 5:56 pm
Nordstrom announced last month the launch of Livestream Shopping. This new shopping channel will give customers real-time access to Nordstrom employees and brand partners as well as experts in the beauty, fashion and home categories. During these shopping events, customers can seamlessly shop the products they see and ask questions via live chat of the experts hosting the…
April 14, 2021 at 1:14 pm
Local retailers serve a critical role in our lives as places that feed and nurture us, supply our basic needs, and contribute to the local and national economy. This interview is the second in a three-part series with my friend and mentor Jocelyn Mangan, CEO and founder of CEO and founder of Him For Her, a social…
