Digital Innovation

Fine-Tuning Retail Digital Transformation: Starting From the Inside Out
July 10, 2020 at 2:14 pm

Digital transformation has become an inescapable mandate across all industries, especially retail. Providing consumers with an excellent online shopping experience and going beyond their expectations are critical measures of a retailer’s success. Customers’ demands are constantly changing, and retailers’ digital transformation efforts must reflect this as always-on, not a one-and-done process. Nonetheless, we're still seeing…

Retail Modernization: Unlocking Actionable Insights
July 9, 2020 at 5:21 pm

Disparate systems and siloed data make it nearly impossible for retailers to effectively run analytics that provide insight into the business and its customers. Modernizing legacy infrastructures and moving data to a centralized location within a cloud platform lets retailers reduce IT spend (from costly maintenance), leverage advanced technologies to transform structured data into actionable…

Palmaz Vineyards Connects With Customers Through Live Video
June 28, 2020 at 9:41 am

In episode 253 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christian Palmaz, co-founder of Palmaz Vineyards, a family-owned and operated winery located in Napa Valley that practices a unique form of gravity-flow wine making. Listen in as Palmaz discusses the vineyard's history and his role at the company, how the COVID-19 crisis has impacted…

The Alchemy of Innovation: 4 Ways to Foster Innovation in 2020
June 15, 2020 at 8:51 pm

Companies of every size are looking for that magic equation that drives innovation and provides true value to the consumer. There is, of course, no simple answer, and in the new reality during and after COVID-19, it might be even less clear. However, based on my experience working with brands of all stripes and sizes…

Turn Window Shoppers Into Loyal Customers With Digital
June 8, 2020 at 5:29 pm

The digital era hasn’t just transformed a business’ back end; it has revolutionized the customer journey. More and more consumers have embraced digitally native communication channels that weren’t available in the aughts. From text and social messaging, to chatbots and virtual agents, customers now demand that their favorite retailers meet them across their favorite digital…

What Will Shopping Look Like in a Post-Pandemic World?
June 1, 2020 at 4:31 pm

In a typical year, this would be roughly the time we start preparing our annual analysis of what e-commerce retailers can expect in the upcoming Black Friday season. This isn't a typical year. The pandemic has upended whatever plans businesses might have been thinking about a few months ago. Perhaps more than any other part…

Getting Ready for the E-Commerce Market Expansion Due to COVID-19
May 29, 2020 at 4:11 pm

The coronavirus crisis has changed all aspects of shopping and e-commerce. In a short time, we've experienced the early rush on hand sanitizer to Amazon.com packages being a lifeline during quarantine. In an exclusive look at Yotpo’s aggregated e-commerce order trends, indexed to the week of Jan. 27, 2020, the signals are there of a…

Rebecca Minkoff on Marketing During a Crisis
May 26, 2020 at 3:32 pm

During the Women in Retail and Total Retail Virtual Lounge, held on April 28, Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff, participated in an interview that touched on a wide range of topics. In this video clip, Minkoff notes that out of times of great challenge, such as economic depressions and health pandemics, emerges innovation and truly great companies.

Virtual is the New Reality: Empathic Digital CX is a Lifeline for At-Risk Retailers
May 20, 2020 at 4:49 pm

As with telemedicine for healthcare and online learning for education, digital customer experience (CX) for retail is now a mission-critical path for operational continuity amid the global pandemic. Companies dependent on physical locations that didn't successfully transform their business model for digital are particularly vulnerable to worsening economic forecasts. Among other shortcomings that amassed nearly $1.7 billion…

Why Digital Transformation in the Retail Sector is More Important Now Than Ever
May 4, 2020 at 6:36 pm

The world is in the chokehold of the COVID-19 pandemic. Governments are trying to contain the virus transmission at various levels by implementing measures like widespread testing, contact tracing, mandated isolation and social distancing. While this pandemic has put a break on business activities, it has given a mandate to retail businesses to accelerate the…