Digital Innovation

As 2020 unfolds and economies across the country reopen, two new constituencies will meet each other: the post-COVID brand and the post-COVID consumer. Coronavirus has changed what we buy and how we buy it, and for as much as a third of consumers that disruption will last for the foreseeable future. IAB analysis reveals a…

COVID-19 has taken a significant and tragic toll on communities around the world, impacting seemingly every part of how societies have traditionally interacted and engaged with one another. Retail is no exception; the industry was already in a significant period of digital evolution — though not without growing pains. Online retail sales were up about…

As the COVID-19 pandemic has changed the way we all shop, work and interact, the digital customer experience has solidified its place as the most important aspect of retail businesses. These past months, IT teams have been feeling more pressure than ever before to make each customer's digital interaction perfect. According to the recent Agents…

COVID-19 has required nearly all marketers to rapidly adapt their strategies and navigate unchartered territory. Some of these shifts will be here to stay even after recovery efforts set in. For the last few years, the term “digital transformation” has been the focus of many businesses. This organizational evolution was designed to move companies from…

As states across the U.S. are relaxing stay-at-home orders, and with restrictions on everyday activities easing, Americans seem to be finally settling into a new routine. The burning question now is: How must retailers adjust to the new normal to best serve the post-pandemic consumer? According to the most recent EY Future Consumer Index, a…

It’s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketing…

In this unpredictable world of 2020, it’s critical that retailers drive customer engagement and focus on customer satisfaction. COVID-19 has turned our lives — personal and professional — upside down. The good news is that the craziness of this year has taught us that we're all capable of change, even rapid change. Yet the road…

In the first weeks of the COVID-19 pandemic, retailers raced to adapt their businesses to the new reality of shuttered stores and shelter-in-place orders. Now, the nature of retail has changed — perhaps permanently — and the focus has shifted. A recession is looming, and the pressure is on. Does your brand have what it…

Online sales in the United States have surged in recent months. As such, today’s acceleration of e-commerce amplifies the need for retailers to connect with consumers earlier in the shopping journey, fueling customer acquisition and fostering brand loyalty. This is especially important as we enter what consumers might consider the most meaningful holiday season of…

At the end of 2019, retail was one of the hottest industries poised for digital disruption in 2020 and the decade ahead. In fact, PwC reported it’s one of the top industries with the greatest opportunity for artificial intelligence (AI) impact by 2030. Looking back at the digital strides retailers have made over the past…