Customer Retention
I would find it highly unlikely for anyone in marketing or retail to say they havenโt recently read an article related customer experience (CX). The term is popping up everywhere nowadays. We all know the customerโs overall experience with a brand has a significant influence over his/her loyalty, but how do we best go aboutโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a session from last weekโs eTail East conference on customer experience best practices. The session, which was led by David Levin, vice president of customer experience and digital innovation at Bobโs Discount Furniture, offered the audience 10 CX best practicesโฆ
For brands today, the battle for customer loyalty is more difficult than ever before. Rather than sticking to one brand, many customers are selecting products based on a variety of factors like price, overall purchasing experience, and reviews from family and friends. In fact, recent studies show 81 percent of consumers trust their friends and familyโsโฆ
Nearly 70 percent of consumers say their loyalty is more difficult for a retailer to maintain than ever before, according to a recent Clarus Commerce study. And consumers are pinning the blame on retailers โ 88 percent say retailers could do more to earn their long-term loyalty. When it comes to satisfying the needs ofโฆ
In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women'sโฆ
Building customer loyalty isnโt easy, but is crucial in making a brand last. Building life-long customer relationships can set your business apart from its competitors, and retaining those loyal shoppers is something every brand should be focusing on. Here are three key takeaways from the โUnlocking the Secrets to Loyalty and Retentionโ panel at theโฆ
Todayโs company-customer relationship no longer revolves around one-off purchases of goods and services. We live in a subscription-based world where companies give their customers the flexibility of multiple pay options that best fit their needs. This model rewards companies which prioritize delighting their customers with stellar products, services and support. Benefits include predictable revenue streams,โฆ
In this weekโs Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the challenge brick-and-mortar retailers face in getting customers to come back to their stores to shop again. Specifically, they analyze a recent article published on myTotalRetail.com, The 4 Reasons Shoppers Donโt Come Back to Stores, which was authored by Tom Buiocchi, presidentโฆ
Would you appeal to more consumers if you eliminated a large portion of your inventory? Thatโs exactly what Petco is doing. Petco announced that as of May 1, 2019, it will be the first major pet food retailer to sell only pet food without artificial ingredients. This bold move puts Petcoโs brand ethos at the forefront and appealsโฆ
If anyone was hoping 2019 would be a gentler year for brick-and-mortar retail, those hopes have been dashed. A recent New York Times report showed that closures in the first few months of 2019 exceeded those for all of 2018, itself a tough year. Retail chains still face the migration of dollars to online andโฆ