Customer Retention

Online shopping has become an essential service during the COVID-19 crisis. No longer is going to the supermarket, bank or mall a safe option for consumers. Rather, sourcing and purchasing from the safety and comfort of one’s home is the new normal. Online retailers are experiencing surges of 30 percent and higher, traffic is scaling…

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “Consumer Shopping Habits During the COVID-19 Crisis,” authored by David Fisch, general manager of Shopkick. Shopkick recently conducted a survey of nearly 25,000 consumers across the country to gain insights into changing…

In today’s competitive retail landscape, customer experience (CX) can make or break a brand. The numbers are clear that CX is now a primary factor in growing revenue and retaining customers. That means your store’s CX is too important to leave to chance. To deliver the experience your customers expect and then surpass their expectations…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Walmart’s announcement that it's going to launch a paid membership program, similar to Amazon Prime. The service will be called Walmart+, and will expand on the retailer’s grocery-delivery subscription service. Walmart is launching a paid membership program to develop a tool…

Brand loyalty is a driving factor in today’s commerce. It affects where people shop, what they buy, and how much they spend. Yet customer loyalty is changing in today’s blended e-commerce landscape that combines traditional retail with direct-to-consumer. Customers are interacting with retailers differently, and businesses need to nurture, nudge and delight them. Retailers have…

Zappos.com, the Las Vegas-based online shoe and apparel retailer, is known for its industry-leading return policy and first-class customer service. The company is also making a name for itself with innovative marketing tactics. In a presentation yesterday at the eTail West conference in Palm Springs, Calif., Joe Grusman, general manager, e-commerce marketing at Zappos, detailed…

Many retail observers and experts have similar advice for success: provide a data-driven, personalized shopping experience; make transactions as convenient as possible; and engage with shoppers on social media and through influencers. Brands should surely implement these strategies to see what works for them. Our recommendation for engaging with Gen Z shoppers — 18 to…

If you've ever collected points or miles with a loyalty program, ran from imaginary zombies within an app, or completed your LinkedIn profile just to reach that all-star 100 percent, you've experienced gamification. Gamification today is a major tool in making the user experience more valuable and engaging. While you may not notice it, gamification…

Businesses have become all too quick to market to Gen Z, the emerging buyers continuing to dominate headlines. However, it could be dangerous to focus so heavily on these new consumers when we’ve barely begun to understand millennial shoppers. Looking ahead is important, but brands are just chasing the shiny new object by pivoting right…

Laura Joukovski, president, global fashion brands at TechStyle Fashion Group, parent company of Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids, detailed the company's approach to customer retention during an interview with Total Retail's Joe Keenan this week at the 2020 National Retail Federation Big Show. Joukovski discussed how TechStyle is working to evolve and stay…