Customer Retention
In episode 284 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mark Murrell, founder and CEO of Get Maine Lobster, a direct-to-consumer seafood seller based in Portland, ME, delivering the finest seafood in the world straight from the dock to its customersโ doorsteps. Listen in as Murrell discusses Get Maine Lobster's origin story and its salesโฆ
Luxury brands have long been known for their ability to control how their products are presented and sold. However, the pandemic has placed the industry at a crossroads. In order to keep pace with changing customer expectations on ways to engage with brands, the luxury sector is embracing new models which are more conscious, collaborativeโฆ
From the range of digital marketplaces to the proliferation of social media platforms, consumers now have the ability to discover new brands and products faster and easier than ever before โ and the amount of time theyโre spending online is only increasing. As such, itโs critical for brands to not only have a presence acrossโฆ
Returns cost retailers hundreds of billions of dollars each year. Return rates continue to rise each year as a result of online shopping, customer-centric return policies and, now, COVID-19. Since the onset of the pandemic, consumers are avoiding stores and shopping online even more than before. In fact, eMarketer predicted online sales to grow byโฆ
Communication drives conversion. It moves customers from browsers to buyers, delighting them through each step of the purchase journey when done correctly. In a retail operation, these conversations lead to satisfied customers, those that begin to expect a level of excellence that only you can offer. Communication, though, isnโt always accessible. It takes focus andโฆ
Chances are you belong to a customer loyalty program. A recent Mintel report shows that 90 percent of U.S. adults have at least one loyalty membership. But hereโs the question: Have you ever used the program or benefited from membership? If your answer is a hard no, you're not alone. The average consumer belongs toโฆ
The world of commerce is continually changing and evolving as a direct impact of technological advances. In 2020, we learned how much technology can shape our experiences and how important it is to use it correctly to make customer journeys frictionless. Consumer expectations shift quickly, and everything in retail changes rapidly. In fact, I wouldโฆ
A lot has changed since the marketplace was visited by the coronavirus. Businesses closed down. Schools closed down. Restaurants closed down. Retailers were forced to close down, too. At last count, since the COVID-19 pandemic began in March, 22 retailers have filed for Chapter 11. That makes a total of 42 retailers this year, andโฆ
The pandemic has changed everything in retail โ and itโs not ending anytime soon. Just as stores started to adjust to the โnew normalโ of frequent disinfection and face masks, the spread of the virus is picking back up in regions across the country, forcing many retailers to close their doors to the public again.โฆ
Many of us crave the coming of Jan. 1 as a symbol of a fresh, new year dangling its promise of being oh so much better than the last. On many fronts, particularly humanitarian, we're anxious to move past the fear, upheaval and political angst of 2020. On the flip side, 2020 was an unprecedentedโฆ