Customer Retention
For decades, most retailers depended on foot traffic to their brick-and-mortar stores much more than the website they felt compelled to build late in the last century. Furthermore, โdirect to consumerโ isnโt really a new concept; thousands of prosperous companies marketed by direct mail and catalogs only, collecting orders via mail and phone before โthatโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail Report titled, โ5 โTiny, Noticeable Thingsโ Guaranteed to Build Customer Loyalty,โ by author and speaker Adrian Webster. He shares that there's no simpler nor effective way to build customer loyalty than by fullyโฆ
If you're looking to build customer loyalty, there's no simpler nor effective way of doing it then by fully utilizing what I call TNTs. TNTs are "tiny, noticeable things." They're all the little things that we donโt need to do, but when we do do them, they can have a seismic impact. They could beโฆ
The pandemic challenged retail executives to keep up with a sudden, drastic shift in consumer behavior that continues to evolve. E-commerce is still seeing a surge in sales, but to maintain retail success in 2021, retailers will need to up their customer experience (CX) game and truly optimize the digital experience. Businesses that fail toโฆ
โWe know that some of our customersโ behaviors will shift back to pre-pandemic, and we know that some will never be the same. The issue is, we have no idea which is which.โ In a recent discussion with a Fortune 500 CEO, he articulated to me what so many retail, CPG and commerce executives areโฆ
As Americans come out of lockdown and revenge spending continues to gain momentum, retailers are tasked with finding new ways to drive loyalty and increase customer engagement โ ways that go beyond promotions and discounts. This is increasingly important for e-commerce operations. While we can expect that physical retail promotion cycles will increase as theyโฆ
During COVID, many retailers have seen an increased number of customers buying online, which made 2020 the year of customer acquisition. Many companies are now struggling to retain them. Email and customer loyalty teams need to transform new customers into long-term revenue streams. Since email is the most commonly used tool to communicate with newโฆ
We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure onโฆ
The retail industry will feel the impact of the COVID-19 pandemic for months to come, but as the percentage of Americans who have received the COVID-19 vaccine increases, signs are pointing to a return to out-of-home spending. The world of traditional retail is on fire, and in order to last, brands must learn to adaptโฆ
During the pandemic-induced online shopping boom, retailers invested in e-commerce capabilities out of necessity. As consumers shifted to retailers with online ordering, merchants were scrambling to provide new digital order and delivery options. These investments helped capture more market share, but now that stores are reopening and there's little market share remaining to capture, retailersโฆ