In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail Report titled, “5 ‘Tiny, Noticeable Things’ Guaranteed to Build Customer Loyalty,” by author and speaker Adrian Webster. He shares that there's no simpler nor effective way to build customer loyalty than by fully utilizing what he calls TNTs, or "tiny, noticeable things." Webster identifies TNTs as all the little things that we don’t need to do, but when we do do them, they can have a seismic impact. They're the difference between a four- and a five-star experience, and between a customer choosing, or not choosing, your brand over a competitor.
Webster shares five TNT behaviors that can instantly be put to good use, and are guaranteed to keep customers coming back. Building loyalty is all about continuing to give customers a reason to choose your business over the alternatives. The author writes that retailers should never underestimate the potent power of TNTs. To read the full article on customer loyalty from Adrian Webster, click here.