Customer Data

We’ve all had the experience: you finally click “Buy” on the perfect pair of new boots. A second later you click to open another browser window and boom: ads galore for the same pair of boots. Are they relevant? Technically. Are they useful? Not at all. As online shopping continues to grow, especially in the…

A crisis forces a change like no other. If retail enterprise debates centered around IT budget in pre-pandemic times, now it’s unequivocally for swift digitalization from customer point of sales (POS) to supply chain. The retail sector has learned some hard lessons from today’s uncertain business climate. However, some enterprises are ahead in their game…

The zeitgeist of 2020 retail commerce can be summarized in two words: survival mode. COVID-19 kept shoppers at home, away from brick-and-mortar stores, and encouraged many consumers to order online for the first time, adding their purchases to the already increased activity of users already confident in digital transactions. The pandemic increased e-commerce sales 44…

California’s Proposition 24, which expands the state’s consumer privacy law, was passed by voters on Nov. 3, 2020. Starting January 2023, the new law, called the California Consumer Privacy Rights Act (“CCPRA”) will take effect and allow consumers more control over how businesses collect and use their personal information. Today, advancements in technology allow retailers…

The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…

Amid the ongoing pandemic, economic turmoil, and political and social unrest, today’s brands are besieged by the need to act and communicate in ways that align with the tide of disruption that’s also overwhelming today’s consumers. It’s not just that brands need to be able to pivot, it’s that they need to be able to…

We’re living in unprecedented times. Consumer behaviors and shopping habits are changing dramatically, leading us to a “new normal” in the soft goods sector. The decisions being made by the major brands are make-it-or-break it, measured by whether they can survive to the other side of the pandemic. Key to navigating these coming months of…

Superior customer experience (CX) has long been understood by marketing teams as a driver of new revenue and business growth. However, brands must now re-evaluate strategies for meeting a shifting set of customer expectations. The ever-changing consumer is reflected in a new study from the U.S. Commerce Department, which found that e-commerce sales in Q2 2020…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interview Sanjeev Sularia, CEO and founder of Intelligence Node, a real-time retail intelligence platform that empowers businesses to drive product-level profitability and grow margins using data-driven competitive insights. Listen in as Sularia shares his advice for retailers looking to thrive in this new era of…