In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interview Sanjeev Sularia, CEO and founder of Intelligence Node, a real-time retail intelligence platform that empowers businesses to drive product-level profitability and grow margins using data-driven competitive insights. Listen in as Sularia shares his advice for retailers looking to thrive in this new era of retail, specifically related to marketplaces, brands and manufacturers.
Sularia discusses why he founded Intelligence Node; the current trends he's seeing in the retail industry given the COVID-19 pandemic; and his thoughts on the state of marketplaces, including brands selling on them. In addition, Sularia shares the changes he foresees in merchant control and customer data on marketplaces, how retailers can provide true omnichannel experiences in brick-and-mortar stores, and the importance of supply chain technology to ensure inventory transparency across physical and digital retail. Lastly, he discusses how branded manufacturers can position themselves for success going forward, what brand manufacturers need to consider before launching direct-to-consumer businesses, and why customer data is key to direct-to-consumer success.
Sanjeev Sularia is a serial entrepreneur and the CEO of Intelligence Node, a real-time price intelligence solution that empowers retailers to drive profitability. Currently working at his fourth startup, Sanjeev previously set up and scaled a mix of B-to-B and B-to-C technology businesses, which collectively fueled hundreds of millions of dollars in revenue growth and created more than 1,000-plus jobs across multiple geographies. He earned his engineering degree from Punjab Engineering College and his MBA from the London Business School.