Customer Acquisition

โ€‹Whole Foods Opens its First Millennial-Inspired Store
May 26, 2016 at 10:55 am

Some millennials might cry into their kombucha when they learn that the first Whole Foods' 365 store doesn't have a tattoo parlor. The new Los Angeles grocery, Whole Foods' first in more than a dozen 365-branded stores the company is planning, has plenty of other eye-candy, which might prompt some millennials to get snap happy onโ€ฆ

Gap Considering Selling on Amazon
May 18, 2016 at 10:22 am

Gap Inc. CEO Art Peck said the retailer would consider relying on third-party sellers such as Amazon.com to reach customers. โ€œTo not be considering Amazon and others would be โ€” in my view โ€” delusional,โ€ Peck said at the companyโ€™s annual investor meeting Tuesday in San Francisco. โ€œWe are always considering all of the opportunities beyondโ€ฆ

Macy's Woos Millennials With Ramped-Up Wedding Business
May 9, 2016 at 10:35 am

Macyโ€™s wants more shoppers to say โ€œI doโ€ to its wedding business. The department store chain is stepping up its nuptials game in the hopes of winning a bigger slice of the $60 billion U.S. wedding pie. Among other moves: Macyโ€™s is adding higher-end bridal jewelry to its assortment and training its army of personal shoppersโ€ฆ

Tips to Enrich the In-Store Experience
April 26, 2016 at 3:28 pm

At the start of 2016, Wal-Mart, the worldโ€™s largest company by revenue, announced that it would close 269 locations around the world. Macyโ€™s also plans to close 40 stores this year. In part, industry analysts blame closures like these on what they see as a larger retail shift toward online shopping. And with the growingโ€ฆ

Amazon Eyed Up Everlane, Le Tote and More for Fashion Acquisitions
April 15, 2016 at 9:13 am

Amazon.com has been focusing attention on areas like media streaming, its faster delivery and pickup services, hardware, and enterprise via Amazon Web Services. But itโ€™s also making an effort to reboot one of the more legacy parts of its business: fashion. TechCrunch has learned from multiple sources that the e-commerce giant has considered buying several startupsโ€ฆ

Referral Marketing Pays Off for invino
March 21, 2016 at 9:28 am

invino, a private sale shopping community for wine lovers, wanted to use its membersโ€™ passion for the brand โ€” and its wine โ€” to help it recruit new members and, ultimately, customers. The online retailer worked with social commerce platform ShopSocially to embed a "Refer a Friend" app on its website, offering visitors a freeโ€ฆ