Customer Acquisition

Retail today is dynamic. It’s fast-paced. And it’s online. Product discovery often begins on mobile devices, and social commerce is booming. Shoppers now expect a seamless, personalized experience across all channels. Specialty retailers like pet supply stores, jewelers, and sewing shops won’t stand out by simply having great products. They have to connect with customers…

It may still be summer, but the start of the holiday shopping season is growing closer by the day. According to research from Unity, over a third of holiday shoppers will make purchases during October and November, well before the typical Black Friday/Cyber Monday promotional week. As brands try to find efficient and effective ways…

Best Buy announced late last week that it will test mini-showrooms in some of its stores featuring Ikea products to show off kitchen design elements from the home retailer beside home appliances from the electronics store. Beginning this fall, the program will debut in 10 Best Buy stores across Florida and Texas. Each store will…

Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they demand authenticity and transparency from the brands and retailers they embrace. The wellness economy — i.e., industries and products that promote physical, mental and emotional well-being — is a rapidly expanding sector predicted to top…

Learn how retail marketing teams eliminate bottlenecks, personalize at scale, and act in real time through AI-optimization.

For retailers of all sizes, the key to driving brand recognition and ultimately sales is connecting relevantly with consumers by meeting them where they're making purchasing decisions. The expectation of convenience is ever growing among consumers. In fact, 77 percent of U.S. consumers cited convenience, including comfort, speed, accessibility and availability, as a key factor…

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

Retailers meticulously plan for the holiday shopping season, curating inventory, running targeted promotions, and preparing for increased customer demand. However, a lucrative opportunity that often flies under the radar is tax season. Every year, millions of consumers receive tax refunds. With extra cash in hand, shoppers enter a period of increased discretionary spending, making tax…

As retailers plan for the remainder of 2025, sustainability is proving to be a major driver of growth. In 2024, eco-conscious shopping habits and the rise of the circular economy transformed digital commerce, with fashion resale platforms like Depop leading the charge. Depop was one of the companies recognized in the recent Similarweb Digital 100…

Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way for brands and retailers to raise visibility, access new customers and, of course, boost sales. By the early 2010s, the business model had exploded, and brands including adidas, Michael Kors, Tommy…