Customer Acquisition

TikTok Bling Bang: How a Tech Jewelry E-Comm Startup Blew Up TikTok
April 27, 2021 at 5:08 pm

You can’t sell jewelry on TikTok. “Yep, we heard that one a lot,” both Jonas Vogedes and Gerrit Kesten, co-founders of Evermée, told THE MVEye team when we began discussing the breakout success of their tech jewelry e-commerce startup. “But we got very positive results from the first video vignettes we posted on TikTok,” Kesten…

D-to-Cs Proved Resilient in 2020. Here’s How They Can Sustain That Momentum.
April 22, 2021 at 8:22 pm

We've recently passed the one-year mark for the pandemic economy, with all of its volatility, uncertainty and disruptions. Among the most emphatic takeaways is that direct to consumer (D-to-C) has proven incredibly resilient through these changes. In some sense, it seems obvious in retrospect, that brands built on the potent combination of direct distribution, online…

What’s Next for Retail Once the Pandemic is Over?
April 12, 2021 at 4:01 pm

COVID-19 has changed the way retailers do business now and into the future. Today’s consumer essentially has three core demands: make my life easier, make my life better, and make my life more fulfilling. Retailers are responding to these consumer requirements with more urgency in the wake of COVID-19. The pandemic-induced shift to much higher…

Building a Successful Online Retail Company in a Post-Coronavirus World
April 6, 2021 at 4:42 pm

With the COVID-19 pandemic further shifting consumer retail buying habits online, it's more important than ever for companies to utilize tools that help them thrive in an increasingly competitive landscape. According to a recent McKinsey & Company report, “the shift to online retail is real, and much of it will stick.” However, only 60 percent…

Adidas, Peloton Partner on an Apparel Line
March 18, 2021 at 7:41 pm

Peloton and Adidas announced yesterday that they’re working together to create a new line of athletic apparel and lifestyle gear that come in inclusive sizes and unisex styles. The merchandise — which includes shorts, hoodies, tees, crewnecks, sports bras and jogger pants — sells for $30 to $85. Sizes go up to 2X, and unisex…

One Year Later: What COVID-19 Taught Us About Consumers
March 18, 2021 at 6:45 pm

The last year proved to be the most difficult retailers have ever faced. At a time when shoppers needed to stock up, retailers were forced to place limits on select items. As lines and basket sizes increased, retailers had to pull back on the number of people allowed inside stores. It was an ongoing situation…

YouTube's New Shopping Feature Proves That Video Selling is Here to Stay
March 17, 2021 at 11:43 am

In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…

Kohl's Adds 2 Million New Customers in 2020 Thanks to In-Store Amazon Returns
March 2, 2021 at 4:34 pm

At least 2 million new customers visited Kohl’s stores last year thanks to an Amazon.com returns service that the department store chain offers nationwide, reports CNBC. According to Kohl’s, a third of these new visitors were millennials. Kohl’s began accepting Amazon returns at 10 of its stores in the spring of 2017. By the summer…