Customer Acquisition

How City Chic Collective Plans to Serve the Worldwide Plus-Size Market
March 1, 2021 at 4:31 pm

In episode 287 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Phil Ryan, CEO of City Chic Collective, a women's plus-size apparel retailer. Listen in as Ryan discusses City Chic Collective's brand portfolio and history, his personal background in retail, and the company's recent acquisition of U.K. plus-size fashion brand Evans. He shares why Evans is a seamless…

How Gen Z and Millennials Are Influencing the Future of Shopping
March 1, 2021 at 4:14 pm

Despite layoffs and prolonged job searches, Gen Z showed a resilience and sustained interest in fashion and retail this past year — even with nowhere to go. At the same time, millennials demonstrated plans to spend less on fashion as the pandemic continues to place restrictions on our daily lives. To better understand how COVID-19…

Product Sampling Creates Brand Advocates and Entices New Customers
February 22, 2021 at 1:38 pm

Customer loyalty is integral to the success of a brand, yet often remains elusive. Unlimited options and access to digital marketplaces foster an environment of fierce competition for consumer attention. In this reality of infinite purchasing choice, brands are increasingly turning to product sampling campaigns, which have proven to boost overall brand awareness and conversions.…

5 CX Lessons Learned in 2020 to Be Applied in 2021
February 11, 2021 at 1:00 pm

The end of 2020 brought an atypical shopping experience for many consumers facing lockdown restrictions. Whether brands were prepared, unprepared or fell somewhere in between in order to meet the rapid shift in consumer behavior due to the pandemic, they all had lessons to learn and room for improvement when it came to meeting and…

How 2020 Shaped Consumer Behavior: Key Insights for 2021
February 10, 2021 at 1:05 pm

A year ago, we couldn’t have imagined that toilet paper would be the hardest thing to find on store shelves, or that we’d be wearing masks in stores and making purchases behind plexiglass barriers. What 2020 has taught the retail industry — and the whole world — is that a lot can change practically overnight.…

4 Retail Trends to Watch in 2021
February 10, 2021 at 10:38 am

2020 was no doubt one of the most challenging for retail. But 2021 should begin a path to recovery with improvements in health and in the economy. The retail industry has the opportunity to continue to innovate products and consumer experiences, expand business, and reconnect with consumers in new and different ways.

5 Ways 2020 Has Remade the Luxury Industry
February 4, 2021 at 3:27 pm

Luxury brands have long been known for their ability to control how their products are presented and sold. However, the pandemic has placed the industry at a crossroads. In order to keep pace with changing customer expectations on ways to engage with brands, the luxury sector is embracing new models which are more conscious, collaborative…

How Saucony is Keeping Pace With the Running Community Online
February 1, 2021 at 6:42 pm

In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community. In…

Meeting Your CPG Brand’s Prospect Where She/He is
January 31, 2021 at 7:35 pm

A common construct for consumer packaged goods (CPG) marketers is to divide the buying cycle into stages: before the store, in the store, and after the store. I've seen countless marketing plans built this way, and the objectives were usually pretty straightforward: Before the Store: Drive awareness and purchase interest. In the Store: Close the…