Crisis Management

Website Crash Threatens lululemon’s Online Reputation
May 24, 2017 at 11:19 am

lululemon athletica's website suffered a lengthy outage on Monday and Tuesday, dealing a blow to the yoga brand’s efforts to draw more online shoppers and improve its digital performance. The company’s North American site crashed after a power failure and other problems at a server farm, according to a person familiar with the situation. The site…

Urban Outfitters Gives Wrong Voting Information
November 8, 2016 at 11:56 am

Urban Outfitters, the millenial-oriented retailer known for graphic tees and vintage-inspired accessories, tweeted an Election Day “handy guide for your reference” to its 1 million Twitter followers yesterday afternoon, offering a free “I Voted” button at stores while supplies last. The only problem? The guide was full of false information, including telling people that in order to…