Crisis Management

Equifax and E-Commerce: What Online Retailers Need to Know About the Breach
September 15, 2017 at 10:41 am

Consumers, financial organizations and retailers alike are still reeling from Equifax’s announcement of a data breach that may have affected 143 million Americans, as well as other consumers in the UK and Canada. It’s not the largest data breach — last year Yahoo admitted to a breach affecting as many as 1.5 billion customers —…

Wal-Mart Apologizes for ‘Own the School Year’ Gun Display
August 11, 2017 at 10:22 am

A Wal-Mart gun display positioned near a sign urging customers to "Own the School Year Like a Hero" has drawn such a negative response that the company has spent the last 24 hours repeatedly apologizing to outraged consumers, according to USA Today. A photo of a gun display with the back-to-school sign hung above it at…

Website Crash Threatens lululemon’s Online Reputation
May 24, 2017 at 11:19 am

lululemon athletica's website suffered a lengthy outage on Monday and Tuesday, dealing a blow to the yoga brand’s efforts to draw more online shoppers and improve its digital performance. The company’s North American site crashed after a power failure and other problems at a server farm, according to a person familiar with the situation. The site…

Urban Outfitters Gives Wrong Voting Information
November 8, 2016 at 11:56 am

Urban Outfitters, the millenial-oriented retailer known for graphic tees and vintage-inspired accessories, tweeted an Election Day “handy guide for your reference” to its 1 million Twitter followers yesterday afternoon, offering a free “I Voted” button at stores while supplies last. The only problem? The guide was full of false information, including telling people that in order to…