Content Marketing
March 12, 2020 at 1:56 pm
Today’s retailers are taking advantage of the increasingly affordable touchscreen technology that was popularized by smartphones to provide in-store, interactive digital screens that engage their customers in new and exciting ways. According to some estimates, as many as 94 percent of all retailers deploy interactive digital signs in some capacity, which both speaks to the…
March 4, 2020 at 10:59 am
Today’s consumers expect more from brands than ever before. Whether it’s transparency about how products are made, exceptional e-commerce options, or highly personalized customer interactions, a brand’s relationship with its customers is everything. At the same time, in a marketplace crowded with brands vying for consumers’ attention, leaving a lasting impression is a growing challenge.…
February 27, 2020 at 10:40 am
User-generated content (UGC) plays an increasingly vital role in our modern, digital economy. UGC is uniquely impactful in the retail sector, where content such as customer feedback and product reviews can literally make or break launches, promotions, and even reputations. Platforms that support UGC also offer dynamic opportunities to engage directly with customers. However, while…
February 26, 2020 at 3:13 pm
In a presentation earlier today at eTail West in Palm Springs, Calif., J.P. Knab, chief marketing officer, and Cathy Bergstrom, group product manager, marketing content, both of Overstock.com, detailed how the home furnishings brand has built a technology stack that enables it to personalize its customers' experiences, particularly through the use of content. Helping to…
January 28, 2020 at 10:47 am
Every online retailer is in a competitive market. As an online retailer you’re not only competing for customers, you’re competing to be found in search engines. Without visibility in search engines like Google, Yahoo, and Bing, your store doesn’t stand a chance. Competing against big brands is difficult online because corporations have a large budget…
January 24, 2020 at 12:24 pm
A recent Salesforce.com report, Customer Expectations Hit All-Time Highs, uncovers how “Modern customers have much higher expectations, such as proactive services, personalized interactions, and connected experiences across channels.” This message is resonating across all retailers, from big-box stores to mom-and-pop shops, as online commerce solutions become more sophisticated in delivering these personalized interactions and optimizing…
January 16, 2020 at 9:14 am
B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent inRiver survey found that 80 percent of B-to-B organizations are facing more competition than five years ago, requiring companies to transform and deliver experiences that stand out from the crowd. However, something is hindering businesses from achieving this. The amount of…
December 3, 2019 at 9:45 am
Today’s “pampered consumers” have come to expect relevant and memorable experiences throughout the customer journey. However, now that the path to purchase winds through so many different channels, platforms and formats, marketers often feel overwhelmed at the prospect of meeting those expectations with the speed and quality required. At the same time, e-commerce giants are…
October 18, 2019 at 10:01 am
The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more.
October 3, 2019 at 3:41 pm
During last week's Total Retail Tech event, executives from three leading retail brands detailed how their organizations are using technology to personalize consumers’ shopping journeys. "The Use of Technology to Personalize CX" panel featured Erica Geil, vice president of global engineering operations, Groupon; Kimberly Kanary, vice president of community development and engagement, JTV (Jewelry Television); and Lockie Andrews, chief…
