Content Marketing
In my last article, I discussed how the retail model which gave brands insight into their customers in the past has shifted. This has changed the demands placed on brands to show up in meaningful, personalized ways. The challenge presented was this: How can brands express themselves and message their products dynamically and continue toโฆ
There arenโt many conversations I have where Iโm not asked a variation of this question: โWhatโs the future of social commerce look like?โ Before I even answer, though, I level-set on what social commerce means. The term โsocial commerce,โ it seems, has become shorthand for โmaking an Instagram feed shoppable.โ And so I spend aโฆ
Have you ever thought about where the flowers you purchased came from? This is one of the many questions that John Tabis, co-founder and CEO of The Bouqs Co., works every day to answer through his innovative online floral company. Bouqs is a direct-to-consumer brand that sells flowers from eco-friendly, sustainable farms, and sources stemsโฆ
Good relationships, including the ones between a business and its customers, are built on trust. Consumers need to feel confident that they're being told the truth and that a companyโs products will match up to its claims. Furthermore, in todayโs cyber society, many customers are highly concerned about the safety and security of their privateโฆ
In this webinar, weโll address the parts of the product content process your business should consider optimizing and much more.
As brand marketers, we often believe weโve seen the apex of new and unique ways to reach consumers as well as the levels of personalization a product can offer. As a brand marketer and digital strategist at Mars for eight years before joining Salsify, Iโve seen the struggle to maintain brand identity and relevance firsthand.โฆ
In episode 186 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Carolyn Littlefield, senior director of e-commerce at Anheuser-Busch InBev. Listen in as they discuss the steps AB InBev is taking to grow its digital business, including the role content plays in that initiative. This episode was recorded live at Groceryshop inโฆ
Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
โContentโ is by far one of the most-used buzzwords today. But what does it really mean? From product information to content marketing, there are numerous steps in the content supply chain that can get lost in the shuffle. Most companies, both large and small, know they need a content strategy, though many may be unsureโฆ
One key strategy thatโs winning the hearts and wallets of todayโs youth culture: create a sense of belonging for shoppers.